Followers
255.6K
Following
6
Total Posts
Engagement Rate
1.07%
Avg Likes
2,600
Avg Comments
Reaching 255.6K followers on Instagram, LONELY GHOST ™ is a verified Home & DIY brand. To date LONELY GHOST ™ has posted 1,276 times, currently around 4 posts a week. Posts average 2,600 likes and 143 comments, an engagement rate of 1.07%.
With 255.6K followers across 1,276 posts, Lonelyghost is one of the Home & DIY accounts tracked in the InstME index.
Against 436 Home & DIY accounts with 100K–1M followers in the InstME index, Lonelyghost's 1.07% engagement rate lands above the median of 0.63%.
For roughly every 18 likes there is one comment, an unusually discussion-heavy audience.
Over recent weeks, Lonelyghost has published about 4 posts per week.
Lonelyghost keeps its following list short (6) relative to 255.6K followers, as established creators and brands tend to.
Estimated sponsored-post value
$960–$1,800
Based on 255.6K followers and a 1.07% engagement rate, a single sponsored post by Lonelyghost is worth an estimated $960–$1,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Lonelyghost | Cohort median |
|---|---|---|
| Engagement rate | 1.07% | 0.63% |
| Average likes | 2,600 | 1,415 |
| Average comments | 143 | 30 |
| Posts per week | 4.23 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
LONELY GHOST ™ is a verified home & diy brand on Instagram, with 255.6K followers.
LONELY GHOST ™ posts on Instagram as @lonelyghost.
LONELY GHOST ™ has 255,600 followers on Instagram (255.6K) as of Jul 15, 2026.
LONELY GHOST ™'s engagement rate is 1.07%, calculated from average likes and comments per post relative to followers. That is above the median of 0.63% for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by LONELY GHOST ™ average 2,600 likes and 143 comments.
LONELY GHOST ™ posts about 4 times per week on average.
LONELY GHOST ™ is registered as a business account on Instagram and is verified.
LONELY GHOST ™ is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 1,276 posts.
Yes. LONELY GHOST ™ carries the blue verified badge on Instagram.
1,276
143
Posts / Week
4.23
Growth Score
21.4 / 100
Follower Ratio
42600.0×
Engagement
0.42%
A sponsored post from LONELY GHOST ™ is estimated at $960 to $1,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
