Rugs for the thoughtfully layered home | Explore our sister brand @joonloloi.
Outreach This Creator For FreeFollowers
645.9K
Following
3.3K
Total Posts
Engagement Rate
0.11%
Avg Likes
683
Avg Comments
Reaching 645.9K followers on Instagram, Loloi is a Travel brand based in United States. Content spans travel and home & diy. Loloi has shared 2,853 posts to date, currently less than one post a week. Engagement runs at 0.11%, or about 683 likes and 26 comments per post.
With 645.9K followers across 2,853 posts, Loloirugs is one of the Travel accounts tracked in the InstME index.
Against 977 Travel accounts with 100K–1M followers in the InstME index, Loloirugs's 0.11% engagement rate lands in the bottom quarter (median: 0.92%).
Followers leave about one comment for every 26 likes, a healthy amount of conversation.
Loloirugs keeps a posting cadence of less than one post per week.
Loloirugs keeps its following list short (3,334) relative to 645.9K followers, as established creators and brands tend to.
Estimated sponsored-post value
$2,300–$4,200
Based on 645.9K followers and a 0.11% engagement rate, a single sponsored post by Loloirugs is worth an estimated $2,300–$4,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Secondary: Home & DIY
| Metric | Loloirugs | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 0.92% |
| Average likes | 683 | 1,974 |
| Average comments | 26 | 53 |
| Posts per week | 0.14 | 0.73 |
Median values from 977 Travel accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Loloirugs | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 0.75% |
| Average likes | 683 | 1,364 |
| Average comments | 26 | 45 |
| Posts per week | 0.14 | 0.65 |
Median values from 233 Travel accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Loloi is a travel brand based in United States on Instagram, with 645.9K followers.
Loloi posts on Instagram as @loloirugs.
Loloi has 645,852 followers on Instagram (645.9K) as of Jul 15, 2026.
Loloi's engagement rate is 0.11%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.92%) for Travel accounts with 100K–1M followers in the InstME index.
Posts by Loloi average 683 likes and 26 comments.
Loloi posts less than once a week on average.
Loloi is registered as a business account on Instagram.
Loloi is categorized as a travel and home & diy account in the InstME index, based on the profile's bio and Instagram category across 2,853 posts.
Loloi's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
2,853
26
Posts / Week
0.14
Growth Score
2.2 / 100
Follower Ratio
193.7×
1.2M
Engagement
2.57%
A sponsored post from Loloi is estimated at $2,300 to $4,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.