Crafting life ties since 1976. Welcome to Haute-Provence.
Outreach This Creator For FreeReaching 4M followers on Instagram, L'Occitane en Provence is a verified Lifestyle brand. The account has published 3,584 posts, currently around 7 posts a week. Typical posts draw 2,341 likes and 181 comments, putting engagement at 0.06%.
Loccitane's Instagram presence spans 3,584 posts and 4M followers, profiling it as a Lifestyle account.
For Lifestyle accounts with over 1M followers, Loccitane's 0.06% engagement rate is in the bottom quarter (median: 2.43%), a read from 177 accounts in the InstME index.
At one comment per 13 likes, the ratio points to an unusually discussion-heavy audience.
On average, Loccitane's video content earns 16.7K views.
Over recent weeks, Loccitane has published about 7 posts per week, more than one per day.
InstME estimates 10% of Loccitane's followers are low-quality or inactive, for an audience-quality score of 88/100, a strong signal of genuine reach.
Loccitane follows only 7,124 accounts while being followed by 4M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$14,000–$26,000
Based on 4M followers and a 0.06% engagement rate, a single sponsored post by Loccitane is worth an estimated $14,000–$26,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Loccitane | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 2.43% |
| Average likes | 2,341 | 54,853 |
| Average comments | 181 | 522 |
| Posts per week | 7.13 | 0.81 |
Median values from 177 Lifestyle accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 5, 2026
L'Occitane en Provence is a verified lifestyle brand on Instagram, with 4M followers.
L'Occitane en Provence posts on Instagram as @loccitane.
L'Occitane en Provence has 4,037,882 followers on Instagram (4M) as of Apr 5, 2026.
L'Occitane en Provence's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.43%) for Lifestyle accounts with over 1M followers in the InstME index.
Posts by L'Occitane en Provence average 2,341 likes and 181 comments.
L'Occitane en Provence posts about 7 times per week on average.
InstME's audience-quality analysis estimates about 10% of L'Occitane en Provence's followers are low-quality or inactive, giving an audience-quality score of 88/100.
L'Occitane en Provence is registered as a business account on Instagram and is verified.
Total Posts
3,584
Avg Comments
181
Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
Engagement
6.87%
L'Occitane en Provence is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 3,584 posts.
Yes. L'Occitane en Provence carries the blue verified badge on Instagram.
A sponsored post from L'Occitane en Provence is estimated at $14,000 to $26,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
