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Followers
82.1K
Following
374
Total Posts
Engagement Rate
2.41%
Avg Likes
1,960
Avg Comments
Reaching 82.1K followers on Instagram, Lidl Bulgaria is a verified Shopping & retail brand. Lidl Bulgaria has shared 2,645 posts to date, currently less than one post a week. Engagement runs at 2.41%, or about 1,960 likes and 18 comments per post.
Tracked in the InstME index, Lidlbulgaria is a Shopping & retail account with 82.1K followers and a back catalogue of 2,645 posts.
Typical engagement for Lidlbulgaria runs to 1,960 likes and 18 comments a post, one interaction per 42 followers.
The audience comments once per 109 likes on average, an audience that mostly engages through likes.
Lidlbulgaria's videos average 227K views, about 2.8× its follower count, so content routinely reaches well past current followers.
Over recent weeks, Lidlbulgaria has published less than one post per week.
Lidlbulgaria keeps its following list short (374) relative to 82.1K followers, as established creators and brands tend to.
Estimated sponsored-post value
$690–$1,300
Based on 82.1K followers and a 2.41% engagement rate, a single sponsored post by Lidlbulgaria is worth an estimated $690–$1,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Shopping & retail
| Metric | Lidlbulgaria | Cohort median |
|---|---|---|
| Engagement rate | 2.41% | 1.45% |
| Average likes | 1,960 | 339 |
| Average comments | 18 | 18 |
| Posts per week | 0.12 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 9, 2026
Lidl Bulgaria is a verified shopping & retail brand on Instagram, with 82.1K followers.
Lidl Bulgaria posts on Instagram as @lidlbulgaria.
Lidl Bulgaria has 82,106 followers on Instagram (82.1K) as of Aug 9, 2026.
Lidl Bulgaria's engagement rate is 2.41%, calculated from average likes and comments per post relative to followers.
Posts by Lidl Bulgaria average 1,960 likes and 18 comments.
Lidl Bulgaria posts less than once a week on average.
Lidl Bulgaria is registered as a business account on Instagram and is verified.
Lidl Bulgaria is categorized as a shopping & retail account in the InstME index, based on the profile's bio and Instagram category across 2,645 posts.
Yes. Lidl Bulgaria carries the blue verified badge on Instagram.
2,645
18
Avg Views
226,985
Posts / Week
0.12
Growth Score
48.2 / 100
Engagement
0.02%
A sponsored post from Lidl Bulgaria is estimated at $690 to $1,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
