💛 Torstein Træen 🇳🇴 📆 #TDF2026 July, 4 - July, 26 🚴♀️ ➡️
Followers
3.1M
Following
847
Total Posts
Engagement Rate
0.16%
Avg Likes
4,870
Avg Comments
Tour de France™ is a verified business account based in Norway. The account has built 3.1M followers on Instagram. To date Tour de France™ has posted 9,161 times, currently around 84 posts a week. Posts average 4,870 likes and 18 comments, an engagement rate of 0.16%.
Letourdefrance is a business account whose 9,161 posts have grown a following of 3.1M on Instagram.
Across recent posts, Letourdefrance picks up 4,870 likes and 18 comments on average, one interaction per 642 followers.
The comment-to-like ratio works out to one comment per 269 likes, pointing to an audience that mostly engages through likes.
Letourdefrance's output runs to about 84 posts per week, more than one per day.
With 3.1M followers but only 847 accounts followed back, Letourdefrance shows the ratio of a well-established account.
Estimated sponsored-post value
$11,000–$20,000
Based on 3.1M followers and a 0.16% engagement rate, a single sponsored post by Letourdefrance is worth an estimated $11,000–$20,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Letourdefrance | Cohort median |
|---|---|---|
| Engagement rate | 0.16% | 1.02% |
| Average likes | 4,870 | 25,711 |
| Average comments | 18 | 376 |
| Posts per week | 84 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Tour de France™ is a verified Instagram brand based in Norway on Instagram, with 3.1M followers.
Tour de France™ posts on Instagram as @letourdefrance.
Tour de France™ has 3,138,037 followers on Instagram (3.1M) as of Jul 9, 2026.
Tour de France™'s engagement rate is 0.16%, calculated from average likes and comments per post relative to followers.
Posts by Tour de France™ average 4,870 likes and 18 comments.
Tour de France™ posts about 84 times per week on average.
Tour de France™ is registered as a business account on Instagram and is verified.
Tour de France™'s profile places the account in Norway. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Tour de France™ carries the blue verified badge on Instagram.
9,161
18
Posts / Week
84
Growth Score
3.2 / 100
Follower Ratio
3704.9×
Engagement
0.43%
A sponsored post from Tour de France™ is estimated at $11,000 to $20,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
