The best workout is the one you do 💚💪
Outreach This Creator For FreeFollowers
663.8K
Following
790
Total Posts
Engagement Rate
1.14%
Avg Likes
7,293
Avg Comments
LES MILLS is a verified Fitness brand. The account has built 663.8K followers on Instagram. The account has published 2,373 posts, currently around 2 posts a week. Typical posts draw 7,293 likes and 291 comments, putting engagement at 1.14%.
The Fitness account Lesmills has posted 2,373 times on Instagram and drawn 663.8K followers.
Among 2,038 Fitness accounts with 100K–1M followers in the InstME index, Lesmills's 1.14% engagement rate comes in below the median of 1.82%.
Roughly one in 25 likes comes with a comment, a healthy amount of conversation.
Lesmills's output runs to about 2 posts per week.
On audience quality, Lesmills lands at 100/100, an estimated 0% of followers read as low-quality or inactive, a strong signal of genuine reach.
The account follows just 790 others against 663.8K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$2,600–$4,900
Based on 663.8K followers and a 1.14% engagement rate, a single sponsored post by Lesmills is worth an estimated $2,600–$4,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Lesmills | Cohort median |
|---|---|---|
| Engagement rate | 1.14% | 1.82% |
| Average likes | 7,293 | 4,679 |
| Average comments | 291 | 94 |
| Posts per week | 2.05 | 0.3 |
Median values from 2,038 Fitness accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Apr 27, 2026
LES MILLS is a verified fitness brand on Instagram, with 663.8K followers.
LES MILLS posts on Instagram as @lesmills.
LES MILLS has 663,848 followers on Instagram (663.8K) as of Apr 27, 2026.
LES MILLS's engagement rate is 1.14%, calculated from average likes and comments per post relative to followers. That is below the median of 1.82% for Fitness accounts with 100K–1M followers in the InstME index.
Posts by LES MILLS average 7,293 likes and 291 comments.
LES MILLS posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 0% of LES MILLS's followers are low-quality or inactive, giving an audience-quality score of 100/100.
LES MILLS is registered as a business account on Instagram and is verified.
LES MILLS is categorized as a fitness account in the InstME index, based on the profile's bio and Instagram category across 2,373 posts.
2,373
291
Posts / Week
2.05
Growth Score
22.8 / 100
ER Rank
Top 49%
Predominantly men · mostly 18–34
Typical for Fitness creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fitness
Engagement
2.26%
Yes. LES MILLS carries the blue verified badge on Instagram.
A sponsored post from LES MILLS is estimated at $2,600 to $4,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
