Il a bon goût 🍬 News • Food • Culture 🪩 @le_bonbon_nuit
Followers
728K
Following
228
Total Posts
Engagement Rate
0.11%
Avg Likes
777
Avg Comments
On Instagram, Le Bonbon is a verified Food brand based in France with an audience of 728K. The account has published 12,152 posts, currently around 10 posts a week. Engagement runs at 0.11%, or about 777 likes and 9 comments per post.
On Instagram, Le_bonbon runs a Food account that has published 12,152 posts and gathered 728K followers.
Le_bonbon has an engagement rate of 0.11%, which is in the bottom quarter (median: 0.74%) for Food accounts with 100K–1M followers, based on 1,551 accounts in the InstME index.
For roughly every 90 likes there is one comment, an audience that mostly engages through likes.
In recent weeks Le_bonbon has kept to about 10 posts per week, more than one per day.
Le_bonbon scores 88/100 on InstME's audience-quality checks, with about 10% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Le_bonbon follows only 228 accounts while being followed by 728K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$2,500–$4,700
Based on 728K followers and a 0.11% engagement rate, a single sponsored post by Le_bonbon is worth an estimated $2,500–$4,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Le_bonbon | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 0.74% |
| Average likes | 777 | 1,665 |
| Average comments | 9 | 54 |
| Posts per week | 10.16 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Le_bonbon | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 1.07% |
| Average likes | 777 | 2,224 |
| Average comments | 9 | 36 |
| Posts per week | 10.16 | 1.44 |
Median values from 33 Food accounts in France with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Le Bonbon is a verified food brand based in France on Instagram, with 728K followers.
Le Bonbon posts on Instagram as @le_bonbon.
Le Bonbon has 728,044 followers on Instagram (728K) as of Jul 9, 2026.
Le Bonbon's engagement rate is 0.11%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.74%) for Food accounts with 100K–1M followers in the InstME index.
Posts by Le Bonbon average 777 likes and 9 comments.
Le Bonbon posts about 10 times per week on average.
InstME's audience-quality analysis estimates about 10% of Le Bonbon's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Le Bonbon is registered as a business account on Instagram and is verified.
Le Bonbon is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 12,152 posts.
12,152
9
Posts / Week
10.16
Growth Score
2.2 / 100
ER Rank
12th
More women than men · mostly 25–44
Typical for Food creators in France, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Engagement
1.2%
Le Bonbon's profile places the account in France. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Le Bonbon carries the blue verified badge on Instagram.
A sponsored post from Le Bonbon is estimated at $2,500 to $4,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
