The ultimate indoor LEGO® playground for kids & families. #LDCNorthAmerica 👇 Learn more & explore our 12 locations.
Followers
31.1K
Following
242
Total Posts
Engagement Rate
3.15%
Avg Likes
970
Avg Comments
On Instagram, LEGOLAND Discovery Center is a verified Travel brand with an audience of 31.1K. The account has published 636 posts, currently less than one post a week. Typical posts draw 970 likes and 9 comments, putting engagement at 3.15%.
With 31.1K followers across 636 posts, Ldcnorthamerica is one of the Travel accounts tracked in the InstME index.
Against 2,887 Travel accounts with 10K–100K followers in the InstME index, Ldcnorthamerica's 3.15% engagement rate lands above the median of 1.02%.
The like-to-comment split is roughly 106 to one, indicating an audience that mostly engages through likes.
Ldcnorthamerica keeps a posting cadence of less than one post per week.
Ldcnorthamerica keeps its following list short (242) relative to 31.1K followers, as established creators and brands tend to.
Estimated sponsored-post value
$340–$640
Based on 31.1K followers and a 3.15% engagement rate, a single sponsored post by Ldcnorthamerica is worth an estimated $340–$640. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
| Metric | Ldcnorthamerica | Cohort median |
|---|---|---|
| Engagement rate | 3.15% | 1.02% |
| Average likes | 970 | 250 |
| Average comments | 9 | 14 |
| Posts per week | 0.19 | 0.54 |
Median values from 2,887 Travel accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
LEGOLAND Discovery Center is a verified travel brand on Instagram, with 31.1K followers.
LEGOLAND Discovery Center posts on Instagram as @ldcnorthamerica.
LEGOLAND Discovery Center has 31,141 followers on Instagram (31.1K) as of Apr 23, 2026.
LEGOLAND Discovery Center's engagement rate is 3.15%, calculated from average likes and comments per post relative to followers. That is above the median of 1.02% for Travel accounts with 10K–100K followers in the InstME index.
Posts by LEGOLAND Discovery Center average 970 likes and 9 comments.
LEGOLAND Discovery Center posts less than once a week on average.
LEGOLAND Discovery Center is registered as a business account on Instagram and is verified.
LEGOLAND Discovery Center is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 636 posts.
636
9
Posts / Week
0.19
Growth Score
63 / 100
Follower Ratio
128.7×
Engagement
0.11%
Yes. LEGOLAND Discovery Center carries the blue verified badge on Instagram.
A sponsored post from LEGOLAND Discovery Center is estimated at $340 to $640. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
