Lay's España is a verified Food brand based in Spain, with 28.4K followers on Instagram. To date Lay's España has posted 134 times, currently around 1 post a week. Typical posts draw 1,966 likes and 22 comments, putting engagement at 7%.
With 28.4K followers across 134 posts, Lays_esp is one of the Food accounts tracked in the InstME index.
Against 7,981 Food accounts with 10K–100K followers in the InstME index, Lays_esp's 7% engagement rate lands in the top quarter (median: 0.75%).
The audience comments once per 88 likes on average, an audience that mostly engages through likes.
Lays_esp's recent cadence works out to about one post per week.
Lays_esp keeps its following list short (76) relative to 28.4K followers, as established creators and brands tend to.
Estimated sponsored-post value
$400–$740
Based on 28.4K followers and a 7% engagement rate, a single sponsored post by Lays_esp is worth an estimated $400–$740. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in Spain, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Lays_esp | Cohort median |
|---|---|---|
| Engagement rate | 7% | 0.75% |
| Average likes | 1,966 | 177 |
| Average comments | 22 | 10 |
| Posts per week | 1.19 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Lays_esp | Cohort median |
|---|---|---|
| Engagement rate | 7% | 0.71% |
| Average likes | 1,966 | 155 |
| Average comments | 22 | 8 |
| Posts per week | 1.19 | 0.64 |
Median values from 46 Food accounts in Spain with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 11, 2026
Lay's España is a verified food brand based in Spain on Instagram, with 28.4K followers.
Lay's España posts on Instagram as @lays_esp.
Lay's España has 28,415 followers on Instagram (28.4K) as of Jul 11, 2026.
Lay's España's engagement rate is 7%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by Lay's España average 1,966 likes and 22 comments.
Lay's España posts about 1 time per week on average.
Lay's España is registered as a business account on Instagram and is verified.
Total Posts
134
Avg Comments
22
Engagement
0.15%
Lay's España is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 134 posts.
Lay's España's profile places the account in Spain. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Lay's España carries the blue verified badge on Instagram.
A sponsored post from Lay's España is estimated at $400 to $740. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
