America's Favorite ChipΒ Est. 1938 | Made with real π₯
Followers
1.3M
Following
27
Total Posts
Engagement Rate
0.46%
Avg Likes
5,986
Avg Comments
Lay's is a verified Product/service brand on Instagram based in United States, tracked in the InstME index with 1.3M followers. The account has published 1,091 posts, currently around 1 post a week. Engagement runs at 0.46%, or about 5,986 likes and 202 comments per post.
As a Product/service account, Lays reaches 1.3M followers on Instagram across 1,091 published posts.
Each post from Lays averages 5,986 likes and 202 comments, or about one interaction per 217 followers.
Comments arrive at about one per 30 likes, a sign of a healthy amount of conversation.
Lately Lays has been publishing about one post per week.
The account follows just 27 others against 1.3M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$4,700β$8,700
Based on 1.3M followers and a 0.46% engagement rate, a single sponsored post by Lays is worth an estimated $4,700β$8,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Product/service
| Metric | Lays | Cohort median |
|---|---|---|
| Engagement rate | 0.46% | 1.02% |
| Average likes | 5,986 | 25,711 |
| Average comments | 202 | 376 |
| Posts per week | 1.37 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Lays | Cohort median |
|---|---|---|
| Engagement rate | 0.46% | 0.81% |
| Average likes | 5,986 | 19,158 |
| Average comments | 202 | 344 |
| Posts per week | 1.37 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Lay's is a verified product/service brand based in United States on Instagram, with 1.3M followers.
Lay's posts on Instagram as @lays.
Lay's has 1,340,567 followers on Instagram (1.3M) as of Jul 15, 2026.
Lay's's engagement rate is 0.46%, calculated from average likes and comments per post relative to followers.
Posts by Lay's average 5,986 likes and 202 comments.
Lay's posts about 1 time per week on average.
Lay's is registered as a business account on Instagram and is verified.
Lay's is categorized as a product/service account in the InstME index, based on the profile's bio and Instagram category across 1,091 posts.
Lay's's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Lay's carries the blue verified badge on Instagram.
1,091
202
Posts / Week
1.37
Growth Score
9.2 / 100
Follower Ratio
49650.6Γ
Engagement
0.18%
A sponsored post from Lay's is estimated at $4,700 to $8,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
