Followers
14.3M
Following
757
Total Posts
Engagement Rate
4.18%
Avg Likes
589,629
Avg Comments
Reaching 14.3M followers on Instagram, Big mama is a verified Art creator. The account has published 18 posts, currently around 2 posts a week. Engagement runs at 4.18%, or about 589,629 likes and 6,202 comments per post.
With 14.3M followers across 18 posts, Latto is one of the Art accounts tracked in the InstME index.
Latto records a 4.18% engagement rate, in the top quarter (median: 1.24%) for the 1,408 Art accounts with over 1M followers tracked in the InstME index.
The like-to-comment split is roughly 95 to one, indicating an audience that mostly engages through likes.
Video posts from Latto average 1M views.
In recent weeks Latto has kept to about one post per week.
Latto scores 100/100 on InstME's audience-quality checks, with about 0% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Latto keeps its following list short (757) relative to 14.3M followers, as established creators and brands tend to.
Estimated sponsored-post value
$200,000–$370,000
Based on 14.3M followers and a 4.18% engagement rate, a single sponsored post by Latto is worth an estimated $200,000–$370,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Latto | Cohort median |
|---|---|---|
| Engagement rate | 4.18% | 1.24% |
| Average likes | 589,629 | 32,853 |
| Average comments | 6,202 | 464 |
| Posts per week | 1.79 | 0.95 |
Median values from 1,408 Art accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: May 26, 2026
Big mama is a verified art creator on Instagram, with 14.3M followers.
Big mama posts on Instagram as @latto.
Big mama has 14,250,142 followers on Instagram (14.3M) as of May 26, 2026.
Big mama's engagement rate is 4.18%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.24%) for Art accounts with over 1M followers in the InstME index.
Posts by Big mama average 589,629 likes and 6,202 comments.
Big mama posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 0% of Big mama's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Big mama is registered as a creator account on Instagram and is verified.
Big mama is categorized as an art account in the InstME index, based on the profile's bio and Instagram category across 18 posts.
18
6,202
Avg Views
1,030,070
Posts / Week
1.79
Growth Score
83.6 / 100
More women than men · mostly 18–34
Typical for Art creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Art
Engagement
1.1%
Yes. Big mama carries the blue verified badge on Instagram.
A sponsored post from Big mama is estimated at $200,000 to $370,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
