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504.3K
Following
1.9K
Total Posts
Engagement Rate
0.02%
Avg Likes
96
Avg Comments
On Instagram, Later is a Business brand with an audience of 504.3K. The account has published 4,007 posts, currently around 1 post a week. Typical posts draw 96 likes and 12 comments, putting engagement at 0.02%.
Latermedia operates a Business account on Instagram, pairing 504.3K followers with 4,007 posts.
Against 1,742 Business accounts with 100K–1M followers in the InstME index, Latermedia's 0.02% engagement rate lands in the bottom quarter (median: 1.25%).
For roughly every 8 likes there is one comment, an unusually discussion-heavy audience.
In recent weeks Latermedia has kept to about one post per week.
Quality checks give Latermedia 46/100; around 45% of the audience appears low-quality or inactive, a mixed signal worth reviewing before partnering.
Latermedia keeps its following list short (1,875) relative to 504.3K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,800–$3,300
Based on 504.3K followers and a 0.02% engagement rate, a single sponsored post by Latermedia is worth an estimated $1,800–$3,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~45% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Latermedia | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 1.25% |
| Average likes | 96 | 2,990 |
| Average comments | 12 | 92 |
| Posts per week | 1.44 | 0.39 |
Median values from 1,742 Business accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Later is a business brand on Instagram, with 504.3K followers.
Later posts on Instagram as @latermedia.
Later has 504,328 followers on Instagram (504.3K) as of Apr 23, 2026.
Later's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.25%) for Business accounts with 100K–1M followers in the InstME index.
Posts by Later average 96 likes and 12 comments.
Later posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 45% of Later's followers are low-quality or inactive, giving an audience-quality score of 46/100.
Later is registered as a business account on Instagram.
Later is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 4,007 posts.
4,007
12
Posts / Week
1.44
Growth Score
0.4 / 100
ER Rank
3th
Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Engagement
0.31%
A sponsored post from Later is estimated at $1,800 to $3,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
