Big Wave Surfer | Waterman | Fitness Leader | Entrepreneur | Husband of
Followers
609.9K
Following
772
Total Posts
Engagement Rate
0.48%
Avg Likes
2,868
Avg Comments
On Instagram, Laird Hamilton is a verified Fitness brand with an audience of 609.9K. Its posts sit across fitness and music. The account has published 1,709 posts, currently around 3 posts a week. Typical posts draw 2,868 likes and 85 comments, putting engagement at 0.48%.
Tracked in the InstME index, Lairdhamilton is a Fitness account with 609.9K followers and a back catalogue of 1,709 posts.
Against 2,038 Fitness accounts with 100K–1M followers in the InstME index, Lairdhamilton's 0.48% engagement rate lands below the median of 1.82%.
At one comment per 34 likes, the ratio points to a healthy amount of conversation.
Lairdhamilton's recent cadence works out to about 3 posts per week.
Lairdhamilton keeps its following list short (772) relative to 609.9K followers, as established creators and brands tend to.
Estimated sponsored-post value
$2,100–$4,000
Based on 609.9K followers and a 0.48% engagement rate, a single sponsored post by Lairdhamilton is worth an estimated $2,100–$4,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Fitness creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fitness
Secondary: Music
| Metric | Lairdhamilton | Cohort median |
|---|---|---|
| Engagement rate | 0.48% | 1.82% |
| Average likes | 2,868 | 4,679 |
| Average comments | 85 | 94 |
| Posts per week | 3.13 | 0.3 |
Median values from 2,038 Fitness accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Laird Hamilton is a verified fitness brand on Instagram, with 609.9K followers.
Laird Hamilton posts on Instagram as @lairdhamilton.
Laird Hamilton has 609,945 followers on Instagram (609.9K) as of Jul 10, 2026.
Laird Hamilton's engagement rate is 0.48%, calculated from average likes and comments per post relative to followers. That is below the median of 1.82% for Fitness accounts with 100K–1M followers in the InstME index.
Posts by Laird Hamilton average 2,868 likes and 85 comments.
Laird Hamilton posts about 3 times per week on average.
Laird Hamilton is registered as a business account on Instagram and is verified.
Laird Hamilton is categorized as a fitness and music account in the InstME index, based on the profile's bio and Instagram category across 1,709 posts.
Yes. Laird Hamilton carries the blue verified badge on Instagram.
1,709
85
Posts / Week
3.13
Growth Score
9.6 / 100
Follower Ratio
790.1×
Engagement
1.7%
A sponsored post from Laird Hamilton is estimated at $2,100 to $4,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
