Immersive Mixology | Pan-Asian Dining Open everyday 17:00hrs #8 @50bestbars Asia #96 @50bestbars World #1 @30bestbarsin Reservations 8076043411
Followers
15.6K
Following
3
Total Posts
Engagement Rate
2.79%
Avg Likes
410
Avg Comments
On Instagram, Lair is a Cocktail Bar brand based in India with an audience of 15.6K. Lair has shared 392 posts to date, currently less than one post a week. Typical posts draw 410 likes and 25 comments, putting engagement at 2.79%.
Lair.newdelhi's Instagram presence spans 392 posts and 15.6K followers, profiling it as a Cocktail Bar account.
Lair.newdelhi's engagement rate of 2.79% places it above the median within the 10K–100K followers cohort tracked by InstME.
At one comment per 17 likes, the ratio points to an unusually discussion-heavy audience.
Over recent weeks, Lair.newdelhi has published less than one post per week.
InstME's audience-quality checks score Lair.newdelhi at 94/100, with an estimated 5% low-quality or inactive followers, a strong signal of genuine reach.
Lair.newdelhi follows only 3 accounts while being followed by 15.6K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$150–$280
Based on 15.6K followers and a 2.79% engagement rate, a single sponsored post by Lair.newdelhi is worth an estimated $150–$280. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Cocktail Bar
| Metric | Lair.newdelhi | Cohort median |
|---|---|---|
| Engagement rate | 2.79% | 1.45% |
| Average likes | 410 | 339 |
| Average comments | 25 | 18 |
| Posts per week | 0.16 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Lair.newdelhi | Cohort median |
|---|---|---|
| Engagement rate | 2.79% | 1.31% |
| Average likes | 410 | 370 |
| Average comments | 25 | 13 |
| Posts per week | 0.16 | 0.6 |
Median values from 1,504 accounts in India with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Lair is a cocktail bar brand based in India on Instagram, with 15.6K followers.
Lair posts on Instagram as @lair.newdelhi.
Lair has 15,554 followers on Instagram (15.6K) as of Jul 11, 2026.
Lair's engagement rate is 2.79%, calculated from average likes and comments per post relative to followers.
Posts by Lair average 410 likes and 25 comments.
Lair posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of Lair's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Lair is registered as a business account on Instagram.
Lair is categorized as a cocktail bar account in the InstME index, based on the profile's bio and Instagram category across 392 posts.
Lair's profile places the account in India. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
392
25
Posts / Week
0.16
Growth Score
55.8 / 100
ER Rank
Top 34%
Engagement
0.47%
A sponsored post from Lair is estimated at $150 to $280. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
