Official tourism organization for the Kootenay Rockies region in British Columbia, Canada. Follow along and experience the Birthplace of Adventure!
Outreach This Creator For FreeKootenay Rockies Tourism runs a Travel brand account based in United States with 32.7K followers on Instagram. Kootenay Rockies Tourism has shared 4,751 posts to date, currently around 4 posts a week. Typical posts draw 191 likes and 8 comments, putting engagement at 0.61%.
Kootrocks is a Travel account whose 4,751 posts have grown a following of 32.7K on Instagram.
Compared with 2,887 other Travel accounts with 10K–100K followers in the InstME index, Kootrocks's 0.61% engagement rate is below the median of 1.02%.
Roughly one in 25 likes comes with a comment, a healthy amount of conversation.
Kootrocks's output runs to about 4 posts per week.
On audience quality, Kootrocks lands at 94/100, an estimated 5% of followers read as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$110–$210
Based on 32.7K followers and a 0.61% engagement rate, a single sponsored post by Kootrocks is worth an estimated $110–$210. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Kootrocks | Cohort median |
|---|---|---|
| Engagement rate | 0.61% | 1.02% |
| Average likes | 191 | 250 |
| Average comments | 8 | 14 |
| Posts per week | 3.96 | 0.54 |
Median values from 2,887 Travel accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Kootrocks | Cohort median |
|---|---|---|
| Engagement rate | 0.61% | 0.82% |
| Average likes | 191 | 174 |
| Average comments | 8 | 9 |
| Posts per week | 3.96 | 0.6 |
Median values from 783 Travel accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 18, 2026
Kootenay Rockies Tourism is a travel brand based in United States on Instagram, with 32.7K followers.
Kootenay Rockies Tourism posts on Instagram as @kootrocks.
Kootenay Rockies Tourism has 32,656 followers on Instagram (32.7K) as of Sep 18, 2026.
Kootenay Rockies Tourism's engagement rate is 0.61%, calculated from average likes and comments per post relative to followers. That is below the median of 1.02% for Travel accounts with 10K–100K followers in the InstME index.
Posts by Kootenay Rockies Tourism average 191 likes and 8 comments.
Kootenay Rockies Tourism posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 5% of Kootenay Rockies Tourism's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Kootenay Rockies Tourism is registered as a business account on Instagram.
Total Posts
4,751
Avg Comments
8
More women than men · mostly 25–44
Typical for Travel creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Engagement
1.26%
Kootenay Rockies Tourism is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 4,751 posts.
Kootenay Rockies Tourism's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Kootenay Rockies Tourism is estimated at $110 to $210. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
