For whatever happens next, Grab Kleenex® *North America
Followers
53.5K
Following
21
Total Posts
Engagement Rate
0.09%
Avg Likes
43
Avg Comments
Kleenex® Brand is a verified Personal Goods & General Merchandise Stores brand based in United States, with 53.5K followers on Instagram. The account has published 810 posts, currently around 7 posts a week. Engagement runs at 0.09%, or about 43 likes and 6 comments per post.
With 53.5K followers across 810 posts, Kleenex is one of the Personal Goods & General Merchandise Stores accounts tracked in the InstME index.
A post from Kleenex usually lands 43 likes and 6 comments, near one interaction for every 1,089 followers.
The like-to-comment split is roughly 7 to one, indicating an unusually discussion-heavy audience.
Video posts from Kleenex average 608.9 views.
Kleenex currently publishes about 7 posts per week, more than one per day.
Kleenex keeps its following list short (21) relative to 53.5K followers, as established creators and brands tend to.
Estimated sponsored-post value
$190–$350
Based on 53.5K followers and a 0.09% engagement rate, a single sponsored post by Kleenex is worth an estimated $190–$350. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Personal Goods & General Merchandise Stores
| Metric | Kleenex | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 1.45% |
| Average likes | 43 | 339 |
| Average comments | 6 | 18 |
| Posts per week | 7.01 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Kleenex | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 0.9% |
| Average likes | 43 | 193 |
| Average comments | 6 | 10 |
| Posts per week | 7.01 | 0.63 |
Median values from 24,951 accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 9, 2026
Kleenex® Brand is a verified personal goods & general merchandise stores brand based in United States on Instagram, with 53.5K followers.
Kleenex® Brand posts on Instagram as @kleenex.
Kleenex® Brand has 53,522 followers on Instagram (53.5K) as of Apr 9, 2026.
Kleenex® Brand's engagement rate is 0.09%, calculated from average likes and comments per post relative to followers.
Posts by Kleenex® Brand average 43 likes and 6 comments.
Kleenex® Brand posts about 7 times per week on average.
Kleenex® Brand is registered as a business account on Instagram and is verified.
Kleenex® Brand is categorized as a personal goods & general merchandise stores account in the InstME index, based on the profile's bio and Instagram category across 810 posts.
Kleenex® Brand's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
810
6
Avg Views
609
Posts / Week
7.01
Growth Score
1.8 / 100
Engagement
0.03%
Yes. Kleenex® Brand carries the blue verified badge on Instagram.
A sponsored post from Kleenex® Brand is estimated at $190 to $350. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
