Book reviews and recommendations from the most trusted voice in book discovery 📚 ✏️Visit our Writers’ Center: @kirkuswc
Outreach This Creator For FreeKirkus Reviews runs a Magazine brand account with 53.5K followers on Instagram. Kirkus Reviews has shared 2,299 posts to date, currently around 6 posts a week. Typical posts draw 3 likes and 1 comments, putting engagement at 0.01%.
Kirkus_reviews has built an audience of 53.5K followers on Instagram over 2,299 posts as a Magazine account.
Kirkus_reviews lands in the bottom 1% on engagement, 0.01% against the 10K–100K followers cohort.
Posting frequency for Kirkus_reviews sits at about 6 posts per week.
Kirkus_reviews comes in at 46/100 for audience quality, with 45% of followers estimated low-quality or inactive, a mixed signal worth reviewing before partnering.
Estimated sponsored-post value
$190–$350
Based on 53.5K followers and a 0.01% engagement rate, a single sponsored post by Kirkus_reviews is worth an estimated $190–$350. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~45% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Magazine
| Metric | Kirkus_reviews | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 1.45% |
| Average likes | 3 | 339 |
| Average comments | 1 | 18 |
| Posts per week | 6.46 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Kirkus Reviews is a magazine brand on Instagram, with 53.5K followers.
Kirkus Reviews posts on Instagram as @kirkus_reviews.
Kirkus Reviews has 53,473 followers on Instagram (53.5K) as of Jul 10, 2026.
Kirkus Reviews's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers.
Posts by Kirkus Reviews average 3 likes and 1 comments.
Kirkus Reviews posts about 6 times per week on average.
InstME's audience-quality analysis estimates about 45% of Kirkus Reviews's followers are low-quality or inactive, giving an audience-quality score of 46/100.
Kirkus Reviews is registered as a business account on Instagram.
Kirkus Reviews is categorized as a magazine account in the InstME index, based on the profile's bio and Instagram category across 2,299 posts.
Total Posts
2,299
Avg Comments
1
Engagement
0%
A sponsored post from Kirkus Reviews is estimated at $190 to $350. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
