Reporter & creator: beauty and entertainment. I like fun and depth! And an exclusive :) Substack Bestseller, Webby Honoree. Podcast:
Followers
100.5K
Following
6.2K
Total Posts
Engagement Rate
57.51%
Avg Likes
57,363
Avg Comments
Kirbie Johnson runs a verified Beauty creator account with 100.5K followers on Instagram. The account posts mainly around beauty and tech topics. The account has published 5,253 posts, currently less than one post a week. Engagement runs at 57.51%, or about 57,363 likes and 420 comments per post.
As a Beauty account, Kirbiejohnson reaches 100.5K followers on Instagram across 5,253 published posts.
Among 1,553 Beauty accounts with 100K–1M followers in the InstME index, Kirbiejohnson's 57.51% engagement rate comes in in the top quarter (median: 0.47%).
Comments arrive at about one per 137 likes, a sign of an audience that mostly engages through likes.
Posting frequency for Kirbiejohnson sits at less than one post per week.
Estimated sponsored-post value
$1,400–$2,600
Based on 100.5K followers and a 57.51% engagement rate, a single sponsored post by Kirbiejohnson is worth an estimated $1,400–$2,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Tech
| Metric | Kirbiejohnson | Cohort median |
|---|---|---|
| Engagement rate | 57.51% | 0.47% |
| Average likes | 57,363 | 1,059 |
| Average comments | 420 | 46 |
| Posts per week | 0.06 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Kirbie Johnson is a verified beauty creator on Instagram, with 100.5K followers.
Kirbie Johnson posts on Instagram as @kirbiejohnson.
Kirbie Johnson has 100,466 followers on Instagram (100.5K) as of Jul 15, 2026.
Kirbie Johnson's engagement rate is 57.51%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.47%) for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Kirbie Johnson average 57,363 likes and 420 comments.
Kirbie Johnson posts less than once a week on average.
Kirbie Johnson is registered as a creator account on Instagram and is verified.
Kirbie Johnson is categorized as a beauty and tech account in the InstME index, based on the profile's bio and Instagram category across 5,253 posts.
Yes. Kirbie Johnson carries the blue verified badge on Instagram.
5,253
420
Posts / Week
0.06
Growth Score
100 / 100
Follower Ratio
16.2×
Engagement
0.05%
A sponsored post from Kirbie Johnson is estimated at $1,400 to $2,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
