Trusted personal finance advice for all stages of life. Kiplinger has helped readers build wealth, cut taxes, and retire rich for more than 100 years.
Followers
14.2K
Following
65
Total Posts
Engagement Rate
0.06%
Avg Likes
8
Avg Comments
Kiplinger runs a verified Business brand account with 14.2K followers on Instagram. Kiplinger has shared 779 posts to date, currently around 8 posts a week. Engagement runs at 0.06%, or about 8 likes and 0 comments per post.
The Business account Kiplingerfinance has posted 779 times on Instagram and drawn 14.2K followers.
Kiplingerfinance's 0.06% engagement rate is in the bottom quarter (median: 1.46%) among Business accounts with 10K–100K followers, measured across 5,335 accounts in the InstME index.
Kiplingerfinance's videos average 32.5 views per post.
Lately Kiplingerfinance has been publishing about 8 posts per week, more than one per day.
At 76/100 on audience quality, Kiplingerfinance carries an estimated 20% low-quality or inactive followers, a solid result.
The account follows just 65 others against 14.2K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$50–$92
Based on 14.2K followers and a 0.06% engagement rate, a single sponsored post by Kiplingerfinance is worth an estimated $50–$92. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Kiplingerfinance | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 1.46% |
| Average likes | 8 | 334 |
| Average comments | 0 | 22 |
| Posts per week | 7.7 | 0.33 |
Median values from 5,335 Business accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 8, 2026
Kiplinger is a verified business brand on Instagram, with 14.2K followers.
Kiplinger posts on Instagram as @kiplingerfinance.
Kiplinger has 14,224 followers on Instagram (14.2K) as of Apr 8, 2026.
Kiplinger's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.46%) for Business accounts with 10K–100K followers in the InstME index.
Posts by Kiplinger average 8 likes and 0 comments.
Kiplinger posts about 8 times per week on average.
InstME's audience-quality analysis estimates about 20% of Kiplinger's followers are low-quality or inactive, giving an audience-quality score of 76/100.
Kiplinger is registered as a business account on Instagram and is verified.
Kiplinger is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 779 posts.
779
0
Avg Views
33
Posts / Week
7.7
Growth Score
1.2 / 100
Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Engagement
0.58%
Yes. Kiplinger carries the blue verified badge on Instagram.
A sponsored post from Kiplinger is estimated at $50 to $92. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
