Followers
1M
Following
2.7K
Total Posts
Engagement Rate
0.14%
Avg Likes
1,240
Avg Comments
King Arthur Baking Company is a verified Lifestyle brand. The account has built 1M followers on Instagram. King Arthur Baking Company has shared 10,009 posts to date, currently less than one post a week. Engagement runs at 0.14%, or about 1,240 likes and 120 comments per post.
Kingarthurbaking is a Lifestyle account whose 10,009 posts have grown a following of 1M on Instagram.
Benchmarked against 177 Lifestyle accounts with over 1M followers, Kingarthurbaking posts a 0.14% engagement rate that is in the bottom quarter (median: 2.43%).
Followers weigh in with a comment about every 10 likes, an unusually discussion-heavy audience.
Lately Kingarthurbaking has been publishing less than one post per week.
At 100/100 on audience quality, Kingarthurbaking carries an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
With 1M followers but only 2,721 accounts followed back, Kingarthurbaking shows the ratio of a well-established account.
Estimated sponsored-post value
$3,500–$6,500
Based on 1M followers and a 0.14% engagement rate, a single sponsored post by Kingarthurbaking is worth an estimated $3,500–$6,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Kingarthurbaking | Cohort median |
|---|---|---|
| Engagement rate | 0.14% | 2.43% |
| Average likes | 1,240 | 54,853 |
| Average comments | 120 | 522 |
| Posts per week | 0.73 | 0.81 |
Median values from 177 Lifestyle accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 28, 2026
King Arthur Baking Company is a verified lifestyle brand on Instagram, with 1M followers.
King Arthur Baking Company posts on Instagram as @kingarthurbaking.
King Arthur Baking Company has 1,002,702 followers on Instagram (1M) as of Apr 28, 2026.
King Arthur Baking Company's engagement rate is 0.14%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.43%) for Lifestyle accounts with over 1M followers in the InstME index.
Posts by King Arthur Baking Company average 1,240 likes and 120 comments.
King Arthur Baking Company posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of King Arthur Baking Company's followers are low-quality or inactive, giving an audience-quality score of 100/100.
King Arthur Baking Company is registered as a business account on Instagram and is verified.
10,009
120
Posts / Week
0.73
Growth Score
2.8 / 100
Audience Score
100 / 100
Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
Engagement
0.44%
King Arthur Baking Company is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 10,009 posts.
Yes. King Arthur Baking Company carries the blue verified badge on Instagram.
A sponsored post from King Arthur Baking Company is estimated at $3,500 to $6,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
