Artistic Director of @membersoftherage @bigbrofoundation Account run by team
Followers
3.4M
Following
509
Total Posts
Engagement Rate
3.12%
Avg Likes
103,779
Avg Comments
Willis is a verified Music brand on Instagram, tracked in the InstME index with 3.4M followers. Its posts sit across music and art. Willis has shared 267 posts to date, currently less than one post a week. Typical posts draw 103,779 likes and 826 comments, putting engagement at 3.12%.
The Music account Kidcudi has posted 267 times on Instagram and drawn 3.4M followers.
Among 1,001 Music accounts with over 1M followers in the InstME index, Kidcudi's 3.12% engagement rate comes in in the top quarter (median: 1.04%).
Roughly one in 126 likes comes with a comment, an audience that mostly engages through likes.
Lately Kidcudi has been publishing less than one post per week.
The account follows just 509 others against 3.4M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$37,000–$68,000
Based on 3.4M followers and a 3.12% engagement rate, a single sponsored post by Kidcudi is worth an estimated $37,000–$68,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Art
| Metric | Kidcudi | Cohort median |
|---|---|---|
| Engagement rate | 3.12% | 1.04% |
| Average likes | 103,779 | 25,754 |
| Average comments | 826 | 441 |
| Posts per week | 0.23 | 0.76 |
Median values from 1,001 Music accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Willis is a verified music brand on Instagram, with 3.4M followers.
Willis posts on Instagram as @kidcudi.
Willis has 3,350,958 followers on Instagram (3.4M) as of Jul 9, 2026.
Willis's engagement rate is 3.12%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.04%) for Music accounts with over 1M followers in the InstME index.
Posts by Willis average 103,779 likes and 826 comments.
Willis posts less than once a week on average.
Willis is registered as a business account on Instagram and is verified.
Willis is categorized as a music and art account in the InstME index, based on the profile's bio and Instagram category across 267 posts.
Yes. Willis carries the blue verified badge on Instagram.
A sponsored post from Willis is estimated at $37,000 to $68,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
267
826
Posts / Week
0.23
Growth Score
62.4 / 100
Follower Ratio
6583.4×
Engagement
4.76%
