Sacramento
Outreach This Creator For FreeFollowers
4.5M
Following
489
Total Posts
Engagement Rate
5.83%
Avg Likes
258,421
Avg Comments
THE GREAT is a verified Music creator on Instagram, tracked in the InstME index with 4.5M followers. Its posts sit across music and art. The account has published 358 posts, currently less than one post a week. Engagement runs at 5.83%, or about 258,421 likes and 5,967 comments per post.
Kidathegreat has built an audience of 4.5M followers on Instagram over 358 posts as a Music account.
Among 1,001 Music accounts with over 1M followers in the InstME index, Kidathegreat's 5.83% engagement rate comes in in the top quarter (median: 1.04%).
One comment lands for every 43 likes, which reads as a healthy amount of conversation.
Kidathegreat's videos draw about 3.4M views each, around 75% of its followers per post.
Recent posting activity averages less than one post per week.
The account follows just 489 others against 4.5M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$63,000–$120,000
Based on 4.5M followers and a 5.83% engagement rate, a single sponsored post by Kidathegreat is worth an estimated $63,000–$120,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Art
| Metric | Kidathegreat | Cohort median |
|---|---|---|
| Engagement rate | 5.83% | 1.04% |
| Average likes | 258,421 | 25,754 |
| Average comments | 5,967 | 441 |
| Posts per week | 0.11 | 0.76 |
Median values from 1,001 Music accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 10, 2026
THE GREAT is a verified music creator on Instagram, with 4.5M followers.
THE GREAT posts on Instagram as @kidathegreat.
THE GREAT has 4,532,831 followers on Instagram (4.5M) as of Aug 10, 2026.
THE GREAT's engagement rate is 5.83%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.04%) for Music accounts with over 1M followers in the InstME index.
Posts by THE GREAT average 258,421 likes and 5,967 comments.
THE GREAT posts less than once a week on average.
THE GREAT is registered as a creator account on Instagram and is verified.
THE GREAT is categorized as a music and art account in the InstME index, based on the profile's bio and Instagram category across 358 posts.
Yes. THE GREAT carries the blue verified badge on Instagram.
358
5,967
Avg Views
3,418,212
Posts / Week
0.11
Growth Score
100 / 100
Engagement
3.77%
A sponsored post from THE GREAT is estimated at $63,000 to $120,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
