Smart comedy, sharp timing, and the wildest Key & Peele moments — curated with precision. Follow us for daily original content ✨️
Followers
1.6M
Following
2
Total Posts
Engagement Rate
12.01%
Avg Likes
191,014
Avg Comments
Key and peele is a verified Comedy brand. The account has built 1.6M followers on Instagram. The account posts mainly around comedy and lifestyle topics. The account has published 1,270 posts, currently less than one post a week. Posts average 191,014 likes and 1,180 comments, an engagement rate of 12.01%.
Key_and_peele_moments is a Comedy account whose 1,270 posts have grown a following of 1.6M on Instagram.
Compared with 136 other Comedy accounts with over 1M followers in the InstME index, Key_and_peele_moments's 12.01% engagement rate is in the top quarter (median: 1.9%).
Roughly one in 162 likes comes with a comment, an audience that mostly engages through likes.
Key_and_peele_moments's output runs to less than one post per week.
At 100/100 on audience quality, Key_and_peele_moments carries an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
With 1.6M followers but only 2 accounts followed back, Key_and_peele_moments shows the ratio of a well-established account.
Estimated sponsored-post value
$22,000–$42,000
Based on 1.6M followers and a 12.01% engagement rate, a single sponsored post by Key_and_peele_moments is worth an estimated $22,000–$42,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Key_and_peele_moments | Cohort median |
|---|---|---|
| Engagement rate | 12.01% | 1.9% |
| Average likes | 191,014 | 41,095 |
| Average comments | 1,180 | 508 |
| Posts per week | 0.5 | 0.45 |
Median values from 136 Comedy accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Key and peele is a verified comedy brand on Instagram, with 1.6M followers.
Key and peele posts on Instagram as @key_and_peele_moments.
Key and peele has 1,600,780 followers on Instagram (1.6M) as of Jul 15, 2026.
Key and peele's engagement rate is 12.01%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.9%) for Comedy accounts with over 1M followers in the InstME index.
Posts by Key and peele average 191,014 likes and 1,180 comments.
Key and peele posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Key and peele's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Key and peele is registered as a business account on Instagram and is verified.
Key and peele is categorized as a comedy and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 1,270 posts.
1,270
1,180
Posts / Week
0.5
Growth Score
100 / 100
Audience Score
100 / 100
More men than women · mostly 16–30
Typical for Comedy creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Comedy
Secondary: Lifestyle
Engagement
2.18%
Yes. Key and peele carries the blue verified badge on Instagram.
A sponsored post from Key and peele is estimated at $22,000 to $42,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
