Your Most Trusted Car Guide for 100+ years!
Followers
109.1K
Following
203
Total Posts
Engagement Rate
0.21%
Avg Likes
229
Avg Comments
Kelley Blue Book is a verified Automotive brand based in United States. The account has built 109.1K followers on Instagram. The account has published 3,564 posts, currently less than one post a week. Engagement runs at 0.21%, or about 229 likes and 4 comments per post.
Kbb_com has built an audience of 109.1K followers on Instagram over 3,564 posts as an Automotive account.
Among 1,181 Automotive accounts with 100K–1M followers in the InstME index, Kbb_com's 0.21% engagement rate comes in in the bottom quarter (median: 1.12%).
Roughly one in 62 likes comes with a comment, an audience that mostly engages through likes.
Lately Kbb_com has been publishing less than one post per week.
The account follows just 203 others against 109.1K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$380–$710
Based on 109.1K followers and a 0.21% engagement rate, a single sponsored post by Kbb_com is worth an estimated $380–$710. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Automotive creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
| Metric | Kbb_com | Cohort median |
|---|---|---|
| Engagement rate | 0.21% | 1.12% |
| Average likes | 229 | 2,576 |
| Average comments | 4 | 48 |
| Posts per week | 0.35 | 1.12 |
Median values from 1,181 Automotive accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Kbb_com | Cohort median |
|---|---|---|
| Engagement rate | 0.21% | 0.88% |
| Average likes | 229 | 2,169 |
| Average comments | 4 | 44 |
| Posts per week | 0.35 | 1.1 |
Median values from 287 Automotive accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 1, 2026
Kelley Blue Book is a verified automotive brand based in United States on Instagram, with 109.1K followers.
Kelley Blue Book posts on Instagram as @kbb_com.
Kelley Blue Book has 109,083 followers on Instagram (109.1K) as of Sep 1, 2026.
Kelley Blue Book's engagement rate is 0.21%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.12%) for Automotive accounts with 100K–1M followers in the InstME index.
Posts by Kelley Blue Book average 229 likes and 4 comments.
Kelley Blue Book posts less than once a week on average.
Kelley Blue Book is registered as a business account on Instagram and is verified.
Kelley Blue Book is categorized as an automotive account in the InstME index, based on the profile's bio and Instagram category across 3,564 posts.
Kelley Blue Book's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
3,564
4
Posts / Week
0.35
Growth Score
4.2 / 100
Last Post
1 day ago
Engagement
0.88%
Yes. Kelley Blue Book carries the blue verified badge on Instagram.
A sponsored post from Kelley Blue Book is estimated at $380 to $710. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
