Reaching 432.7K followers on Instagram, Kaufland is a verified Food brand based in Germany. To date Kaufland has posted 5,010 times, currently around 3 posts a week. Engagement runs at 1.62%, or about 6,964 likes and 58 comments per post.
Kaufland's Instagram presence spans 5,010 posts and 432.7K followers, profiling it as a Food account.
Kaufland has an engagement rate of 1.62%, which is above the median of 0.74% for Food accounts with 100K–1M followers, based on 1,551 accounts in the InstME index.
At one comment per 119 likes, the ratio points to an audience that mostly engages through likes.
In recent weeks Kaufland has kept to about 3 posts per week.
Kaufland follows only 299 accounts while being followed by 432.7K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$2,500–$4,600
Based on 432.7K followers and a 1.62% engagement rate, a single sponsored post by Kaufland is worth an estimated $2,500–$4,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in Germany, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Kaufland | Cohort median |
|---|---|---|
| Engagement rate | 1.62% | 0.74% |
| Average likes | 6,964 | 1,665 |
| Average comments | 58 | 54 |
| Posts per week | 3.47 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Kaufland | Cohort median |
|---|---|---|
| Engagement rate | 1.62% | 1.18% |
| Average likes | 6,964 | 2,900 |
| Average comments | 58 | 60 |
| Posts per week | 3.47 | 1.06 |
Median values from 340 accounts in Germany with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
Kaufland is a verified food brand based in Germany on Instagram, with 432.7K followers.
Kaufland has 432,686 followers on Instagram (432.7K) as of Jul 13, 2026.
Kaufland's engagement rate is 1.62%, calculated from average likes and comments per post relative to followers. That is above the median of 0.74% for Food accounts with 100K–1M followers in the InstME index.
Posts by Kaufland average 6,964 likes and 58 comments.
Kaufland posts about 3 times per week on average.
Kaufland is registered as a business account on Instagram and is verified.
Kaufland is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 5,010 posts.
Kaufland's profile places the account in Germany. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
5,010
Avg Comments
58
0.75%
Yes. Kaufland carries the blue verified badge on Instagram.
A sponsored post from Kaufland is estimated at $2,500 to $4,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
