Media Director: @wornandwound Co-Founder of @tennandtwomedia 📍Nashville | Creative fueled by light and a ’79 VW Beetle
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19.6K
Following
5.2K
Total Posts
Engagement Rate
1.41%
Avg Likes
250
Avg Comments
Kat Shoulders runs a Business creator account with 19.6K followers on Instagram. To date Kat Shoulders has posted 1,029 times, currently less than one post a week. Typical posts draw 250 likes and 26 comments, putting engagement at 1.41%.
Katshoulders has built an audience of 19.6K followers on Instagram over 1,029 posts as a Business account.
Katshoulders's 1.41% engagement rate is in line with the median of 1.46% among Business accounts with 10K–100K followers, measured across 5,335 accounts in the InstME index.
Followers weigh in with a comment about every 9 likes, an unusually discussion-heavy audience.
Katshoulders's output runs to less than one post per week.
Estimated sponsored-post value
$97–$180
Based on 19.6K followers and a 1.41% engagement rate, a single sponsored post by Katshoulders is worth an estimated $97–$180. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
| Metric | Katshoulders | Cohort median |
|---|---|---|
| Engagement rate | 1.41% | 1.46% |
| Average likes | 250 | 334 |
| Average comments | 26 | 22 |
| Posts per week | 0.09 | 0.33 |
Median values from 5,335 Business accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Kat Shoulders is a business creator on Instagram, with 19.6K followers.
Kat Shoulders posts on Instagram as @katshoulders.
Kat Shoulders has 19,600 followers on Instagram (19.6K) as of Jul 16, 2026.
Kat Shoulders's engagement rate is 1.41%, calculated from average likes and comments per post relative to followers. That is in line with the median of 1.46% for Business accounts with 10K–100K followers in the InstME index.
Posts by Kat Shoulders average 250 likes and 26 comments.
Kat Shoulders posts less than once a week on average.
Kat Shoulders is registered as a creator account on Instagram.
Kat Shoulders is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 1,029 posts.
A sponsored post from Kat Shoulders is estimated at $97 to $180. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,029
26
Posts / Week
0.09
Growth Score
28.2 / 100
Follower Ratio
3.7×
Engagement
3.06%