The namesake brand of fashion icon
On Instagram, KARL LAGERFELD is a verified Fashion brand with an audience of 6.5M. KARL LAGERFELD has shared 4,170 posts to date, currently around 3 posts a week. Typical posts draw 3,602 likes and 43 comments, putting engagement at 0.06%.
Tracked in the InstME index, Karllagerfeld is a Fashion account with 6.5M followers and a back catalogue of 4,170 posts.
Against 424 Fashion accounts with over 1M followers in the InstME index, Karllagerfeld's 0.06% engagement rate lands in the bottom quarter (median: 0.52%).
At one comment per 84 likes, the ratio points to an audience that mostly engages through likes.
In recent weeks Karllagerfeld has kept to about 3 posts per week.
Karllagerfeld keeps its following list short (42) relative to 6.5M followers, as established creators and brands tend to.
Estimated sponsored-post value
$23,000–$42,000
Based on 6.5M followers and a 0.06% engagement rate, a single sponsored post by Karllagerfeld is worth an estimated $23,000–$42,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
| Metric | Karllagerfeld | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.52% |
| Average likes | 3,602 | 9,959 |
| Average comments | 43 | 187 |
| Posts per week | 2.79 | 1.86 |
Median values from 424 Fashion accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
KARL LAGERFELD is a verified fashion brand on Instagram, with 6.5M followers.
KARL LAGERFELD posts on Instagram as @karllagerfeld.
KARL LAGERFELD has 6,528,928 followers on Instagram (6.5M) as of Jul 15, 2026.
KARL LAGERFELD's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.52%) for Fashion accounts with over 1M followers in the InstME index.
Posts by KARL LAGERFELD average 3,602 likes and 43 comments.
KARL LAGERFELD posts about 3 times per week on average.
KARL LAGERFELD is registered as a business account on Instagram and is verified.
KARL LAGERFELD is categorized as a fashion account in the InstME index, based on the profile's bio and Instagram category across 4,170 posts.
Yes. KARL LAGERFELD carries the blue verified badge on Instagram.
Total Posts
4,170
Avg Comments
43
Engagement
0.4%
A sponsored post from KARL LAGERFELD is estimated at $23,000 to $42,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
