Founder @toneitup est 2009 | NYT Bestselling Author | Tone It Down 🎙️ ☀️making wellness & fitness (actually) fun again 📍Austin, TX
Karena Dawn is a verified Fitness brand, with 197.1K followers on Instagram. The account posts mainly around fitness and business topics. The account has published 2,245 posts, currently around 5 posts a week. Engagement runs at 0.21%, or about 383 likes and 39 comments per post.
With 197.1K followers across 2,245 posts, Karenadawn is one of the Fitness accounts tracked in the InstME index.
Karenadawn records a 0.21% engagement rate, in the bottom quarter (median: 1.82%) for the 2,038 Fitness accounts with 100K–1M followers tracked in the InstME index.
At one comment per 10 likes, the ratio points to an unusually discussion-heavy audience.
Over recent weeks, Karenadawn has published about 5 posts per week.
Karenadawn keeps its following list short (1,694) relative to 197.1K followers, as established creators and brands tend to.
Estimated sponsored-post value
$690–$1,300
Based on 197.1K followers and a 0.21% engagement rate, a single sponsored post by Karenadawn is worth an estimated $690–$1,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Fitness creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fitness
Secondary: Business
| Metric | Karenadawn | Cohort median |
|---|---|---|
| Engagement rate | 0.21% | 1.82% |
| Average likes | 383 | 4,679 |
| Average comments | 39 | 94 |
| Posts per week | 4.66 | 0.3 |
Median values from 2,038 Fitness accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Sep 8, 2026
Karena Dawn is a verified fitness brand on Instagram, with 197.1K followers.
Karena Dawn posts on Instagram as @karenadawn.
Karena Dawn has 197,135 followers on Instagram (197.1K) as of Sep 8, 2026.
Karena Dawn's engagement rate is 0.21%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.82%) for Fitness accounts with 100K–1M followers in the InstME index.
Posts by Karena Dawn average 383 likes and 39 comments.
Karena Dawn posts about 5 times per week on average.
Karena Dawn is registered as a business account on Instagram and is verified.
Karena Dawn is categorized as a fitness and business account in the InstME index, based on the profile's bio and Instagram category across 2,245 posts.
Yes. Karena Dawn carries the blue verified badge on Instagram.
Avg Comments
39
Engagement
0.98%
A sponsored post from Karena Dawn is estimated at $690 to $1,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
