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10.7M
Following
2.2K
Total Posts
Engagement Rate
0.16%
Avg Likes
16,136
Avg Comments
Kandi Burruss is a verified Business creator on Instagram, tracked in the InstME index with 10.7M followers. The account has published 11,940 posts, currently around 8 posts a week. Posts average 16,136 likes and 407 comments, an engagement rate of 0.16%.
Kandi is a Business account whose 11,940 posts have grown a following of 10.7M on Instagram.
Compared with 575 other Business accounts with over 1M followers in the InstME index, Kandi's 0.16% engagement rate is in the bottom quarter (median: 1.08%).
One comment lands for every 40 likes, which reads as a healthy amount of conversation.
Video content from Kandi draws about 60.3K views.
Posting frequency for Kandi sits at about 8 posts per week, more than one per day.
With 10.7M followers but only 2,187 accounts followed back, Kandi shows the ratio of a well-established account.
Estimated sponsored-post value
$37,000–$69,000
Based on 10.7M followers and a 0.16% engagement rate, a single sponsored post by Kandi is worth an estimated $37,000–$69,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
| Metric | Kandi | Cohort median |
|---|---|---|
| Engagement rate | 0.16% | 1.08% |
| Average likes | 16,136 | 29,775 |
| Average comments | 407 | 402 |
| Posts per week | 7.66 | 0.47 |
Median values from 575 Business accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 9, 2026
Kandi Burruss is a verified business creator on Instagram, with 10.7M followers.
Kandi Burruss posts on Instagram as @kandi.
Kandi Burruss has 10,653,091 followers on Instagram (10.7M) as of Apr 9, 2026.
Kandi Burruss's engagement rate is 0.16%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.08%) for Business accounts with over 1M followers in the InstME index.
Posts by Kandi Burruss average 16,136 likes and 407 comments.
Kandi Burruss posts about 8 times per week on average.
Kandi Burruss is registered as a creator account on Instagram and is verified.
Kandi Burruss is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 11,940 posts.
Yes. Kandi Burruss carries the blue verified badge on Instagram.
11,940
407
Avg Views
60,308
Posts / Week
7.66
Growth Score
3.2 / 100
Engagement
4.58%
A sponsored post from Kandi Burruss is estimated at $37,000 to $69,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
