An independent British Fashion & Lifestyle store designed to bring JOY to your homes✨ #sharethejoy
Outreach This Creator For FreeFollowers
34.6K
Following
2.3K
Total Posts
Engagement Rate
0.12%
Avg Likes
27
Avg Comments
On Instagram, JOY is a Fashion brand with an audience of 34.6K. Content spans fashion and art. To date JOY has posted 5,570 times, currently around 5 posts a week. Engagement runs at 0.12%, or about 27 likes and 15 comments per post.
Tracked in the InstME index, Joythestore is a Fashion account with 34.6K followers and a back catalogue of 5,570 posts.
Against 7,395 Fashion accounts with 10K–100K followers in the InstME index, Joythestore's 0.12% engagement rate lands in the bottom quarter (median: 1.09%).
The like-to-comment split is roughly 2 to one, indicating an unusually discussion-heavy audience.
Video posts from Joythestore average 27.9 views.
Joythestore keeps a posting cadence of about 5 posts per week.
Estimated sponsored-post value
$120–$220
Based on 34.6K followers and a 0.12% engagement rate, a single sponsored post by Joythestore is worth an estimated $120–$220. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Secondary: Art
| Metric | Joythestore | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 1.09% |
| Average likes | 27 | 243 |
| Average comments | 15 | 19 |
| Posts per week | 4.9 | 0.49 |
Median values from 7,395 Fashion accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 5, 2026
JOY is a fashion brand on Instagram, with 34.6K followers.
JOY posts on Instagram as @joythestore.
JOY has 34,579 followers on Instagram (34.6K) as of Apr 5, 2026.
JOY's engagement rate is 0.12%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.09%) for Fashion accounts with 10K–100K followers in the InstME index.
Posts by JOY average 27 likes and 15 comments.
JOY posts about 5 times per week on average.
JOY is registered as a business account on Instagram.
JOY is categorized as a fashion and art account in the InstME index, based on the profile's bio and Instagram category across 5,570 posts.
A sponsored post from JOY is estimated at $120 to $220. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
5,570
15
Avg Views
28
Posts / Week
4.9
Growth Score
2.4 / 100
Engagement
0%
