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Outreach This Creator For FreeReaching 17.1K followers on Instagram, Joy is a Food brand based in United States. The account has published 278 posts, currently around 2 posts a week. Posts average 253 likes and 12 comments, an engagement rate of 1.55%.
Tracked in the InstME index, Joyonyork is a Food account with 17.1K followers and a back catalogue of 278 posts.
Joyonyork records a 1.55% engagement rate, above the median of 0.75% for the 7,981 Food accounts with 10K–100K followers tracked in the InstME index.
The audience comments once per 21 likes on average, a healthy amount of conversation.
Joyonyork keeps a posting cadence of about one post per week.
Joyonyork keeps its following list short (139) relative to 17.1K followers, as established creators and brands tend to.
Estimated sponsored-post value
$93–$170
Based on 17.1K followers and a 1.55% engagement rate, a single sponsored post by Joyonyork is worth an estimated $93–$170. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Joyonyork | Cohort median |
|---|---|---|
| Engagement rate | 1.55% | 0.75% |
| Average likes | 253 | 177 |
| Average comments | 12 | 10 |
| Posts per week | 1.95 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Joyonyork | Cohort median |
|---|---|---|
| Engagement rate | 1.55% | 0.68% |
| Average likes | 253 | 140 |
| Average comments | 12 | 8 |
| Posts per week | 1.95 | 0.86 |
Median values from 2,477 Food accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 28, 2026
Joy is a food brand based in United States on Instagram, with 17.1K followers.
Joy posts on Instagram as @joyonyork.
Joy has 17,146 followers on Instagram (17.1K) as of Sep 28, 2026.
Joy's engagement rate is 1.55%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by Joy average 253 likes and 12 comments.
Joy posts about 2 times per week on average.
Joy is registered as a business account on Instagram.
Joy is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 278 posts.
Total Posts
278
Avg Comments
12
Engagement
0.08%
Joy's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Joy is estimated at $93 to $170. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.