Preppy Takes the Reins. Discover the new collection. ⬇️ Follow us on Tik Tok @Official_Joules
On Instagram, Joules is a verified business account based in United Kingdom with an audience of 439.4K. To date Joules has posted 5,854 times, currently around 4 posts a week. Typical posts draw 193 likes and 6 comments, putting engagement at 0.05%.
On Instagram, Joules runs a business account that has published 5,854 posts and gathered 439.4K followers.
Joules's engagement rate of 0.05% places it in the bottom 8% within the 100K–1M followers cohort tracked by InstME.
At one comment per 30 likes, the ratio points to a healthy amount of conversation.
Joules currently publishes about 4 posts per week.
InstME's checks rate Joules's audience 76/100, flagging roughly 20% as low-quality or inactive, a solid result.
Joules follows only 1,713 accounts while being followed by 439.4K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,500–$2,900
Based on 439.4K followers and a 0.05% engagement rate, a single sponsored post by Joules is worth an estimated $1,500–$2,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Joules | Cohort median |
|---|---|---|
| Engagement rate | 0.05% | 1.25% |
| Average likes | 193 | 2,985 |
| Average comments | 6 | 73 |
| Posts per week | 4.21 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Joules | Cohort median |
|---|---|---|
| Engagement rate | 0.05% | 0.72% |
| Average likes | 193 | 1,651 |
| Average comments | 6 | 45 |
| Posts per week | 4.21 | 0.84 |
Median values from 1,094 accounts in United Kingdom with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 21, 2026
Joules is a verified Instagram brand based in United Kingdom on Instagram, with 439.4K followers.
Joules has 439,401 followers on Instagram (439.4K) as of Sep 21, 2026.
Joules's engagement rate is 0.05%, calculated from average likes and comments per post relative to followers.
Posts by Joules average 193 likes and 6 comments.
Joules posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 20% of Joules's followers are low-quality or inactive, giving an audience-quality score of 76/100.
Joules is registered as a business account on Instagram and is verified.
Joules's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Joules carries the blue verified badge on Instagram.
Total Posts
5,854
Avg Comments
6
Engagement
2.06%
A sponsored post from Joules is estimated at $1,500 to $2,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
