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Outreach This Creator For FreeJosie Vilay | Color Formulating & Hair Coach is a Fitness creator. The account has built 349.1K followers on Instagram. Content spans fitness and fashion. Josie Vilay | Color Formulating & Hair Coach has shared 2,525 posts to date, currently less than one post a week. Posts average 54,071 likes and 325 comments, an engagement rate of 15.58%.
Josievilay is a Fitness account whose 2,525 posts have grown a following of 349.1K on Instagram.
Compared with 2,038 other Fitness accounts with 100K–1M followers in the InstME index, Josievilay's 15.58% engagement rate is in the top quarter (median: 1.82%).
Followers weigh in with a comment about every 166 likes, an audience that mostly engages through likes.
Lately Josievilay has been publishing less than one post per week.
At 82/100 on audience quality, Josievilay carries an estimated 15% low-quality or inactive followers, a strong signal of genuine reach.
With 349.1K followers but only 2,948 accounts followed back, Josievilay shows the ratio of a well-established account.
Estimated sponsored-post value
$4,900–$9,100
Based on 349.1K followers and a 15.58% engagement rate, a single sponsored post by Josievilay is worth an estimated $4,900–$9,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~15% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Josievilay | Cohort median |
|---|---|---|
| Engagement rate | 15.58% | 1.82% |
| Average likes | 54,071 | 4,679 |
| Average comments | 325 | 94 |
| Posts per week | 0.09 | 0.3 |
Median values from 2,038 Fitness accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Josie Vilay | Color Formulating & Hair Coach is a fitness creator on Instagram, with 349.1K followers.
Josie Vilay | Color Formulating & Hair Coach posts on Instagram as @josievilay.
Josie Vilay | Color Formulating & Hair Coach has 349,105 followers on Instagram (349.1K) as of Jul 15, 2026.
Josie Vilay | Color Formulating & Hair Coach's engagement rate is 15.58%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.82%) for Fitness accounts with 100K–1M followers in the InstME index.
Posts by Josie Vilay | Color Formulating & Hair Coach average 54,071 likes and 325 comments.
Josie Vilay | Color Formulating & Hair Coach posts less than once a week on average.
Total Posts
2,525
Avg Comments
325
Predominantly men · mostly 18–34
Typical for Fitness creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fitness
Secondary: Fashion
Engagement
0.77%
InstME's audience-quality analysis estimates about 15% of Josie Vilay | Color Formulating & Hair Coach's followers are low-quality or inactive, giving an audience-quality score of 82/100.
Josie Vilay | Color Formulating & Hair Coach is registered as a creator account on Instagram.
Josie Vilay | Color Formulating & Hair Coach is categorized as a fitness and fashion account in the InstME index, based on the profile's bio and Instagram category across 2,525 posts.
A sponsored post from Josie Vilay | Color Formulating & Hair Coach is estimated at $4,900 to $9,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
