Neighborhood Restaurant and Bar 📓 @happycooking.nyc
Outreach This Creator For FreeFollowers
13.1K
Following
679
Total Posts
Engagement Rate
1.42%
Avg Likes
180
Avg Comments
Joseph Leonard runs a Food brand account with 13.1K followers on Instagram. The account has published 1,610 posts, currently less than one post a week. Typical posts draw 180 likes and 5 comments, putting engagement at 1.42%.
Josephleonardny has built an audience of 13.1K followers on Instagram over 1,610 posts as a Food account.
Among 7,981 Food accounts with 10K–100K followers in the InstME index, Josephleonardny's 1.42% engagement rate comes in above the median of 0.75%.
Roughly one in 34 likes comes with a comment, a healthy amount of conversation.
Josephleonardny's output runs to less than one post per week.
Estimated sponsored-post value
$65–$120
Based on 13.1K followers and a 1.42% engagement rate, a single sponsored post by Josephleonardny is worth an estimated $65–$120. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Josephleonardny | Cohort median |
|---|---|---|
| Engagement rate | 1.42% | 0.75% |
| Average likes | 180 | 177 |
| Average comments | 5 | 10 |
| Posts per week | 0.14 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Joseph Leonard is a food brand on Instagram, with 13.1K followers.
Joseph Leonard posts on Instagram as @josephleonardny.
Joseph Leonard has 13,090 followers on Instagram (13.1K) as of Apr 23, 2026.
Joseph Leonard's engagement rate is 1.42%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by Joseph Leonard average 180 likes and 5 comments.
Joseph Leonard posts less than once a week on average.
Joseph Leonard is registered as a business account on Instagram.
Joseph Leonard is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 1,610 posts.
A sponsored post from Joseph Leonard is estimated at $65 to $120. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,610
5
Posts / Week
0.14
Growth Score
28.4 / 100
Follower Ratio
19.3×
Engagement
0.03%
