hair artist NY/LA
Outreach This Creator For FreeFollowers
20.7K
Following
2.7K
Total Posts
Engagement Rate
28.35%
Avg Likes
5,797
Avg Comments
John Novotny is a Beauty brand, with 20.7K followers on Instagram. Content spans beauty and art. The account has published 170 posts, currently less than one post a week. Engagement runs at 28.35%, or about 5,797 likes and 61 comments per post.
Tracked in the InstME index, Johnnovotny is a Beauty account with 20.7K followers and a back catalogue of 170 posts.
Johnnovotny records a 28.35% engagement rate, in the top quarter (median: 0.57%) for the 5,414 Beauty accounts with 10K–100K followers tracked in the InstME index.
The like-to-comment split is roughly 95 to one, indicating an audience that mostly engages through likes.
Over recent weeks, Johnnovotny has published less than one post per week.
InstME estimates 5% of Johnnovotny's followers are low-quality or inactive, for an audience-quality score of 94/100, a strong signal of genuine reach.
Estimated sponsored-post value
$290–$540
Based on 20.7K followers and a 28.35% engagement rate, a single sponsored post by Johnnovotny is worth an estimated $290–$540. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Johnnovotny | Cohort median |
|---|---|---|
| Engagement rate | 28.35% | 0.57% |
| Average likes | 5,797 | 134 |
| Average comments | 61 | 12 |
| Posts per week | 0.43 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
John Novotny is a beauty brand on Instagram, with 20.7K followers.
John Novotny posts on Instagram as @johnnovotny.
John Novotny has 20,663 followers on Instagram (20.7K) as of Jul 12, 2026.
John Novotny's engagement rate is 28.35%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.57%) for Beauty accounts with 10K–100K followers in the InstME index.
Posts by John Novotny average 5,797 likes and 61 comments.
John Novotny posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of John Novotny's followers are low-quality or inactive, giving an audience-quality score of 94/100.
John Novotny is registered as a business account on Instagram.
John Novotny is categorized as a beauty and art account in the InstME index, based on the profile's bio and Instagram category across 170 posts.
170
61
Posts / Week
0.43
Growth Score
100 / 100
ER Rank
Top 5%
Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Art
Engagement
0.54%
A sponsored post from John Novotny is estimated at $290 to $540. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
