Taste more out of life. #KeepWalking 🎩 Please do not share with anyone under the legal drinking age. Enjoy responsibly. Community guidelines below:
Followers
569.2K
Following
144
Total Posts
Engagement Rate
9.65%
Avg Likes
54,369
Avg Comments
Johnnie Walker is a verified Wine/spirits brand. The account has built 569.2K followers on Instagram. Johnnie Walker has shared 553 posts to date, currently around 2 posts a week. Typical posts draw 54,369 likes and 538 comments, putting engagement at 9.65%.
Johnniewalker has built an audience of 569.2K followers on Instagram over 553 posts as a Wine/spirits account.
On average, Johnniewalker's posts earn 54,369 likes and 538 comments, about one interaction per 10 followers.
The comment-to-like ratio works out to one comment per 101 likes, pointing to an audience that mostly engages through likes.
Recent posting activity averages about one post per week.
The account follows just 144 others against 569.2K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$8,000–$15,000
Based on 569.2K followers and a 9.65% engagement rate, a single sponsored post by Johnniewalker is worth an estimated $8,000–$15,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Wine/spirits
| Metric | Johnniewalker | Cohort median |
|---|---|---|
| Engagement rate | 9.65% | 1.25% |
| Average likes | 54,369 | 2,985 |
| Average comments | 538 | 73 |
| Posts per week | 1.53 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Johnnie Walker is a verified wine/spirits brand on Instagram, with 569.2K followers.
Johnnie Walker posts on Instagram as @johnniewalker.
Johnnie Walker has 569,203 followers on Instagram (569.2K) as of Jul 10, 2026.
Johnnie Walker's engagement rate is 9.65%, calculated from average likes and comments per post relative to followers.
Posts by Johnnie Walker average 54,369 likes and 538 comments.
Johnnie Walker posts about 2 times per week on average.
Johnnie Walker is registered as a business account on Instagram and is verified.
Johnnie Walker is categorized as a wine/spirits account in the InstME index, based on the profile's bio and Instagram category across 553 posts.
Yes. Johnnie Walker carries the blue verified badge on Instagram.
553
538
Posts / Week
1.53
Growth Score
100 / 100
Follower Ratio
3952.8×
Engagement
2.63%
A sponsored post from Johnnie Walker is estimated at $8,000 to $15,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
