Shop in-store or online at johnlewis.com ✨
Followers
1.1M
Following
1.3K
Total Posts
Engagement Rate
0.02%
Avg Likes
213
Avg Comments
John Lewis & Partners is a verified business account on Instagram, tracked in the InstME index with 1.1M followers. The account has published 6,199 posts, currently around 8 posts a week. Engagement runs at 0.02%, or about 213 likes and 12 comments per post.
Counting 1.1M followers and 6,199 posts, Johnlewis sits in the InstME index as a business account.
Johnlewis's average post pulls 213 likes and 12 comments, roughly one interaction per 5,092 followers.
Comments arrive at about one per 17 likes, a sign of an unusually discussion-heavy audience.
Posting frequency for Johnlewis sits at about 8 posts per week, more than one per day.
Johnlewis comes in at 88/100 for audience quality, with 10% of followers estimated low-quality or inactive, a strong signal of genuine reach.
With 1.1M followers but only 1,298 accounts followed back, Johnlewis shows the ratio of a well-established account.
Estimated sponsored-post value
$4,000–$7,500
Based on 1.1M followers and a 0.02% engagement rate, a single sponsored post by Johnlewis is worth an estimated $4,000–$7,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Johnlewis | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 1.02% |
| Average likes | 213 | 25,711 |
| Average comments | 12 | 376 |
| Posts per week | 8.43 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
John Lewis & Partners is a verified Instagram brand on Instagram, with 1.1M followers.
John Lewis & Partners posts on Instagram as @johnlewis.
John Lewis & Partners has 1,147,345 followers on Instagram (1.1M) as of Apr 24, 2026.
John Lewis & Partners's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers.
Posts by John Lewis & Partners average 213 likes and 12 comments.
John Lewis & Partners posts about 8 times per week on average.
InstME's audience-quality analysis estimates about 10% of John Lewis & Partners's followers are low-quality or inactive, giving an audience-quality score of 88/100.
John Lewis & Partners is registered as a business account on Instagram and is verified.
Yes. John Lewis & Partners carries the blue verified badge on Instagram.
6,199
12
Posts / Week
8.43
Growth Score
0.4 / 100
Audience Score
88 / 100
3.4M
Engagement
0.02%
A sponsored post from John Lewis & Partners is estimated at $4,000 to $7,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
