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Johnjay and Rich is a verified Home & DIY creator based in United States, with 167K followers on Instagram. The account has published 10,797 posts, currently around 12 posts a week. Posts average 236 likes and 15 comments, an engagement rate of 0.15%.
With 167K followers across 10,797 posts, Johnjayandrich is one of the Home & DIY accounts tracked in the InstME index.
Johnjayandrich records a 0.15% engagement rate, in the bottom quarter (median: 0.63%) for the 436 Home & DIY accounts with 100K–1M followers tracked in the InstME index.
Followers leave about one comment for every 16 likes, an unusually discussion-heavy audience.
Johnjayandrich's recent cadence works out to about 12 posts per week, more than one per day.
Johnjayandrich scores 88/100 on InstME's audience-quality checks, with about 10% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Johnjayandrich keeps its following list short (543) relative to 167K followers, as established creators and brands tend to.
Estimated sponsored-post value
$580–$1,100
Based on 167K followers and a 0.15% engagement rate, a single sponsored post by Johnjayandrich is worth an estimated $580–$1,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Johnjayandrich | Cohort median |
|---|---|---|
| Engagement rate | 0.15% | 0.63% |
| Average likes | 236 | 1,415 |
| Average comments | 15 | 30 |
| Posts per week | 11.69 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Johnjayandrich | Cohort median |
|---|---|---|
| Engagement rate | 0.15% | 0.57% |
| Average likes | 236 | 1,003 |
| Average comments | 15 | 26 |
| Posts per week | 11.69 | 2.22 |
Median values from 86 Home & DIY accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Johnjay and Rich is a verified home & diy creator based in United States on Instagram, with 167K followers.
Johnjay and Rich posts on Instagram as @johnjayandrich.
Johnjay and Rich has 167,049 followers on Instagram (167K) as of Jul 15, 2026.
Johnjay and Rich's engagement rate is 0.15%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Johnjay and Rich average 236 likes and 15 comments.
Johnjay and Rich posts about 12 times per week on average.
InstME's audience-quality analysis estimates about 10% of Johnjay and Rich's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Johnjay and Rich is registered as a creator account on Instagram and is verified.
Total Posts
10,797
Avg Comments
15
Predominantly women · mostly 25–44
Typical for Home & DIY creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
2.03%
Johnjay and Rich is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 10,797 posts.
Johnjay and Rich's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Johnjay and Rich carries the blue verified badge on Instagram.
A sponsored post from Johnjay and Rich is estimated at $580 to $1,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
