Creative Director @howarddesignstudio , landscape architect and explorer. Images of travel, architecture, art and gardens all taken with my iphone.
Outreach This Creator For FreeJohn Howard is a Travel brand, with 12.1K followers on Instagram. The account posts mainly around travel and art topics. John Howard has shared 1,472 posts to date, currently less than one post a week. Posts average 156 likes and 10 comments, an engagement rate of 1.37%.
Johnhoward operates a Travel account on Instagram, pairing 12.1K followers with 1,472 posts.
Johnhoward records a 1.37% engagement rate, above the median of 1.02% for the 2,887 Travel accounts with 10K–100K followers tracked in the InstME index.
The like-to-comment split is roughly 15 to one, indicating an unusually discussion-heavy audience.
Johnhoward's recent cadence works out to less than one post per week.
InstME's checks rate Johnhoward's audience 94/100, flagging roughly 5% as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$58–$110
Based on 12.1K followers and a 1.37% engagement rate, a single sponsored post by Johnhoward is worth an estimated $58–$110. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Johnhoward | Cohort median |
|---|---|---|
| Engagement rate | 1.37% | 1.02% |
| Average likes | 156 | 250 |
| Average comments | 10 | 14 |
| Posts per week | 0.23 | 0.54 |
Median values from 2,887 Travel accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
John Howard is a travel brand on Instagram, with 12.1K followers.
John Howard posts on Instagram as @johnhoward.
John Howard has 12,104 followers on Instagram (12.1K) as of Jul 15, 2026.
John Howard's engagement rate is 1.37%, calculated from average likes and comments per post relative to followers. That is above the median of 1.02% for Travel accounts with 10K–100K followers in the InstME index.
Posts by John Howard average 156 likes and 10 comments.
John Howard posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of John Howard's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Total Posts
1,472
Avg Comments
10
More women than men · mostly 25–44
Typical for Travel creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Secondary: Art
Engagement
4.37%
John Howard is registered as a business account on Instagram.
John Howard is categorized as a travel and art account in the InstME index, based on the profile's bio and Instagram category across 1,472 posts.
A sponsored post from John Howard is estimated at $58 to $110. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
