John Craigie is a verified Music brand on Instagram, tracked in the InstME index with 50.9K followers. Content spans music and tech. The account has published 3,786 posts, currently less than one post a week. Engagement runs at 1.27%, or about 628 likes and 19 comments per post.
Johncraigie is a Music account whose 3,786 posts have grown a following of 50.9K on Instagram.
Benchmarked against 17,051 Music accounts with 10K–100K followers, Johncraigie posts a 1.27% engagement rate that is below the median of 2.47%.
One comment lands for every 32 likes, which reads as a healthy amount of conversation.
Johncraigie maintains a rhythm of less than one post per week.
Johncraigie's audience-quality score is 100/100, with 0% of followers looking low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$230–$420
Based on 50.9K followers and a 1.27% engagement rate, a single sponsored post by Johncraigie is worth an estimated $230–$420. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Johncraigie | Cohort median |
|---|---|---|
| Engagement rate | 1.27% | 2.47% |
| Average likes | 628 | 535 |
| Average comments | 19 | 35 |
| Posts per week | 0.55 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
John Craigie is a verified music brand on Instagram, with 50.9K followers.
John Craigie posts on Instagram as @johncraigie.
John Craigie has 50,855 followers on Instagram (50.9K) as of Jul 12, 2026.
John Craigie's engagement rate is 1.27%, calculated from average likes and comments per post relative to followers. That is below the median of 2.47% for Music accounts with 10K–100K followers in the InstME index.
Posts by John Craigie average 628 likes and 19 comments.
John Craigie posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of John Craigie's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Total Posts
3,786
Avg Comments
19
More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Tech
Engagement
1.32%
John Craigie is registered as a business account on Instagram and is verified.
John Craigie is categorized as a music and tech account in the InstME index, based on the profile's bio and Instagram category across 3,786 posts.
Yes. John Craigie carries the blue verified badge on Instagram.
A sponsored post from John Craigie is estimated at $230 to $420. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
