Author, Burn the Playbook and Founder, Content Marketing Institute and The Tilt. Cleveland is my home.
Outreach This Creator For FreeJoe Pulizzi is a Business creator on Instagram, tracked in the InstME index with 6.2K followers. Content spans business and home & diy. To date Joe Pulizzi has posted 457 times, currently less than one post a week. Typical posts draw 53 likes and 7 comments, putting engagement at 0.95%.
The Business account Joepulizzi has posted 457 times on Instagram and drawn 6.2K followers.
Among 5,774 Business accounts with 1K–10K followers in the InstME index, Joepulizzi's 0.95% engagement rate comes in in the bottom quarter (median: 4.58%).
Comments arrive at about one per 8 likes, a sign of an unusually discussion-heavy audience.
Joepulizzi's output runs to less than one post per week.
Estimated sponsored-post value
$22–$41
Based on 6.2K followers and a 0.95% engagement rate, a single sponsored post by Joepulizzi is worth an estimated $22–$41. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Secondary: Home & DIY
| Metric | Joepulizzi | Cohort median |
|---|---|---|
| Engagement rate | 0.95% | 4.58% |
| Average likes | 53 | 120 |
| Average comments | 7 | 13 |
| Posts per week | 0.12 | 0.24 |
Median values from 5,774 Business accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 19, 2026
Joe Pulizzi is a business creator on Instagram, with 6.2K followers.
Joe Pulizzi posts on Instagram as @joepulizzi.
Joe Pulizzi has 6,249 followers on Instagram (6.2K) as of Sep 19, 2026.
Joe Pulizzi's engagement rate is 0.95%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 4.58%) for Business accounts with 1K–10K followers in the InstME index.
Posts by Joe Pulizzi average 53 likes and 7 comments.
Joe Pulizzi posts less than once a week on average.
Joe Pulizzi is registered as a creator account on Instagram.
Joe Pulizzi is categorized as a business and home & diy account in the InstME index, based on the profile's bio and Instagram category across 457 posts.
A sponsored post from Joe Pulizzi is estimated at $22 to $41. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
457
Avg Comments
7
18.7K
Engagement
19.4%
