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The J.M. Smucker Co. is a verified Food brand on Instagram, tracked in the InstME index with 6.1K followers. The J.M. Smucker Co. has shared 438 posts to date, currently less than one post a week. Posts average 115 likes and 4 comments, an engagement rate of 1.95%.
Jmsmuckerco is a Food account on Instagram with 6.1K followers and 438 published posts.
Benchmarked against 4,339 Food accounts with 1K–10K followers, Jmsmuckerco posts a 1.95% engagement rate that is below the median of 2.81%.
Followers weigh in with a comment about every 29 likes, a healthy amount of conversation.
Jmsmuckerco's output runs to less than one post per week.
Estimated sponsored-post value
$42–$77
Based on 6.1K followers and a 1.95% engagement rate, a single sponsored post by Jmsmuckerco is worth an estimated $42–$77. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Jmsmuckerco | Cohort median |
|---|---|---|
| Engagement rate | 1.95% | 2.81% |
| Average likes | 115 | 86 |
| Average comments | 4 | 6 |
| Posts per week | 0.13 | 0.42 |
Median values from 4,339 Food accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 23, 2026
The J.M. Smucker Co. is a verified food brand on Instagram, with 6.1K followers.
The J.M. Smucker Co. posts on Instagram as @jmsmuckerco.
The J.M. Smucker Co. has 6,082 followers on Instagram (6.1K) as of Aug 23, 2026.
The J.M. Smucker Co.'s engagement rate is 1.95%, calculated from average likes and comments per post relative to followers. That is below the median of 2.81% for Food accounts with 1K–10K followers in the InstME index.
Posts by The J.M. Smucker Co. average 115 likes and 4 comments.
The J.M. Smucker Co. posts less than once a week on average.
The J.M. Smucker Co. is registered as a business account on Instagram and is verified.
The J.M. Smucker Co. is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 438 posts.
Total Posts
438
Avg Comments
4
Engagement
0.26%
Yes. The J.M. Smucker Co. carries the blue verified badge on Instagram.
A sponsored post from The J.M. Smucker Co. is estimated at $42 to $77. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
