Defined by forever. Inspired home décor & interior design . The destination for self-care essentials .
Followers
612.5K
Following
2.5K
Total Posts
Engagement Rate
0.21%
Avg Likes
1,224
Avg Comments
Reaching 612.5K followers on Instagram, Jenni Kayne | Apparel & Home is a verified Home & DIY brand. Content spans home & diy and travel. To date Jenni Kayne | Apparel & Home has posted 8,770 times, currently around 7 posts a week. Posts average 1,224 likes and 43 comments, an engagement rate of 0.21%.
Jennikayne operates a Home & DIY account on Instagram, pairing 612.5K followers with 8,770 posts.
Jennikayne records a 0.21% engagement rate, below the median of 0.63% for the 436 Home & DIY accounts with 100K–1M followers tracked in the InstME index.
The like-to-comment split is roughly 29 to one, indicating a healthy amount of conversation.
Jennikayne currently publishes about 7 posts per week, more than one per day.
Jennikayne keeps its following list short (2,515) relative to 612.5K followers, as established creators and brands tend to.
Estimated sponsored-post value
$2,100–$4,000
Based on 612.5K followers and a 0.21% engagement rate, a single sponsored post by Jennikayne is worth an estimated $2,100–$4,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Secondary: Travel
| Metric | Jennikayne | Cohort median |
|---|---|---|
| Engagement rate | 0.21% | 0.63% |
| Average likes | 1,224 | 1,415 |
| Average comments | 43 | 30 |
| Posts per week | 7.41 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
Jenni Kayne | Apparel & Home is a verified home & diy brand on Instagram, with 612.5K followers.
Jenni Kayne | Apparel & Home posts on Instagram as @jennikayne.
Jenni Kayne | Apparel & Home has 612,514 followers on Instagram (612.5K) as of Apr 24, 2026.
Jenni Kayne | Apparel & Home's engagement rate is 0.21%, calculated from average likes and comments per post relative to followers. That is below the median of 0.63% for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Jenni Kayne | Apparel & Home average 1,224 likes and 43 comments.
Jenni Kayne | Apparel & Home posts about 7 times per week on average.
Jenni Kayne | Apparel & Home is registered as a business account on Instagram and is verified.
Jenni Kayne | Apparel & Home is categorized as a home & diy and travel account in the InstME index, based on the profile's bio and Instagram category across 8,770 posts.
8,770
43
Posts / Week
7.41
Growth Score
4.2 / 100
Follower Ratio
243.5×
Engagement
0.41%
Yes. Jenni Kayne | Apparel & Home carries the blue verified badge on Instagram.
A sponsored post from Jenni Kayne | Apparel & Home is estimated at $2,100 to $4,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
