Mama to Mila, Poppy and Hal @jennasheinelle, ,
Followers
1.6M
Following
1.5K
Total Posts
Engagement Rate
0.99%
Avg Likes
15,521
Avg Comments
Jenna Bush Hager is a verified Parenting brand. The account has built 1.6M followers on Instagram. To date Jenna Bush Hager has posted 1,349 times, currently around 4 posts a week. Posts average 15,521 likes and 230 comments, an engagement rate of 0.99%.
As a Parenting account, Jennabhager reaches 1.6M followers on Instagram across 1,349 published posts.
Among 292 Parenting accounts with over 1M followers in the InstME index, Jennabhager's 0.99% engagement rate comes in below the median of 1.45%.
Followers weigh in with a comment about every 67 likes, an audience that mostly engages through likes.
Lately Jennabhager has been publishing about 4 posts per week.
The account follows just 1,489 others against 1.6M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$5,500–$10,000
Based on 1.6M followers and a 0.99% engagement rate, a single sponsored post by Jennabhager is worth an estimated $5,500–$10,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Parenting creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Parenting
| Metric | Jennabhager | Cohort median |
|---|---|---|
| Engagement rate | 0.99% | 1.45% |
| Average likes | 15,521 | 29,157 |
| Average comments | 230 | 462 |
| Posts per week | 4.27 | 0.87 |
Median values from 292 Parenting accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Jenna Bush Hager is a verified parenting brand on Instagram, with 1.6M followers.
Jenna Bush Hager posts on Instagram as @jennabhager.
Jenna Bush Hager has 1,585,549 followers on Instagram (1.6M) as of Jul 15, 2026.
Jenna Bush Hager's engagement rate is 0.99%, calculated from average likes and comments per post relative to followers. That is below the median of 1.45% for Parenting accounts with over 1M followers in the InstME index.
Posts by Jenna Bush Hager average 15,521 likes and 230 comments.
Jenna Bush Hager posts about 4 times per week on average.
Jenna Bush Hager is registered as a business account on Instagram and is verified.
Jenna Bush Hager is categorized as a parenting account in the InstME index, based on the profile's bio and Instagram category across 1,349 posts.
Yes. Jenna Bush Hager carries the blue verified badge on Instagram.
1,349
230
Posts / Week
4.27
Growth Score
19.8 / 100
Follower Ratio
1064.8×
Engagement
0.42%
A sponsored post from Jenna Bush Hager is estimated at $5,500 to $10,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
