Followers
86.1K
Following
792
Total Posts
Engagement Rate
0.28%
Avg Likes
212
Avg Comments
James Hardie Building Products is a verified Building Materials brand based in United States. The account has built 86.1K followers on Instagram. The account has published 1,396 posts, currently less than one post a week. Posts average 212 likes and 29 comments, an engagement rate of 0.28%.
The Building Materials account Jameshardie has posted 1,396 times on Instagram and drawn 86.1K followers.
Benchmarked against accounts with 10K–100K followers, the 0.28% engagement rate Jameshardie posts is in the bottom 25%.
Followers weigh in with a comment about every 7 likes, an unusually discussion-heavy audience.
Posting frequency for Jameshardie sits at less than one post per week.
Jameshardie comes in at 88/100 for audience quality, with 10% of followers estimated low-quality or inactive, a strong signal of genuine reach.
The account follows just 792 others against 86.1K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$300–$560
Based on 86.1K followers and a 0.28% engagement rate, a single sponsored post by Jameshardie is worth an estimated $300–$560. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Building Materials
| Metric | Jameshardie | Cohort median |
|---|---|---|
| Engagement rate | 0.28% | 1.45% |
| Average likes | 212 | 339 |
| Average comments | 29 | 18 |
| Posts per week | 0.19 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Jameshardie | Cohort median |
|---|---|---|
| Engagement rate | 0.28% | 0.9% |
| Average likes | 212 | 193 |
| Average comments | 29 | 10 |
| Posts per week | 0.19 | 0.63 |
Median values from 24,951 accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Apr 23, 2026
James Hardie Building Products is a verified building materials brand based in United States on Instagram, with 86.1K followers.
James Hardie Building Products posts on Instagram as @jameshardie.
James Hardie Building Products has 86,133 followers on Instagram (86.1K) as of Apr 23, 2026.
James Hardie Building Products's engagement rate is 0.28%, calculated from average likes and comments per post relative to followers.
Posts by James Hardie Building Products average 212 likes and 29 comments.
James Hardie Building Products posts less than once a week on average.
InstME's audience-quality analysis estimates about 10% of James Hardie Building Products's followers are low-quality or inactive, giving an audience-quality score of 88/100.
James Hardie Building Products is registered as a business account on Instagram and is verified.
1,396
29
Posts / Week
0.19
Growth Score
5.6 / 100
ER Rank
25th
Engagement
0.14%
James Hardie Building Products is categorized as a building materials account in the InstME index, based on the profile's bio and Instagram category across 1,396 posts.
James Hardie Building Products's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. James Hardie Building Products carries the blue verified badge on Instagram.
A sponsored post from James Hardie Building Products is estimated at $300 to $560. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
