On Instagram, ITV Rugby is a verified Sports brand with an audience of 60.9K. ITV Rugby has shared 2,389 posts to date, currently around 2 posts a week. Posts average 576 likes and 61 comments, an engagement rate of 1.04%.
Tracked in the InstME index, Itvrugby is a Sports account with 60.9K followers and a back catalogue of 2,389 posts.
Itvrugby records a 1.04% engagement rate, below the median of 2.56% for the 736 Sports accounts with 10K–100K followers tracked in the InstME index.
The like-to-comment split is roughly 9 to one, indicating an unusually discussion-heavy audience.
In recent weeks Itvrugby has kept to about 2 posts per week.
Itvrugby keeps its following list short (391) relative to 60.9K followers, as established creators and brands tend to.
Estimated sponsored-post value
$220–$410
Based on 60.9K followers and a 1.04% engagement rate, a single sponsored post by Itvrugby is worth an estimated $220–$410. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Sports creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Sports
| Metric | Itvrugby | Cohort median |
|---|---|---|
| Engagement rate | 1.04% | 2.56% |
| Average likes | 576 | 781 |
| Average comments | 61 | 19 |
| Posts per week | 2.41 | 0.66 |
Median values from 736 Sports accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Sep 11, 2026
ITV Rugby is a verified sports brand on Instagram, with 60.9K followers.
ITV Rugby posts on Instagram as @itvrugby.
ITV Rugby has 60,947 followers on Instagram (60.9K) as of Sep 11, 2026.
ITV Rugby's engagement rate is 1.04%, calculated from average likes and comments per post relative to followers. That is below the median of 2.56% for Sports accounts with 10K–100K followers in the InstME index.
Posts by ITV Rugby average 576 likes and 61 comments.
ITV Rugby posts about 2 times per week on average.
ITV Rugby is registered as a business account on Instagram and is verified.
ITV Rugby is categorized as a sports account in the InstME index, based on the profile's bio and Instagram category across 2,389 posts.
Total Posts
2,389
Avg Comments
61
Engagement
2.02%
Yes. ITV Rugby carries the blue verified badge on Instagram.
A sponsored post from ITV Rugby is estimated at $220 to $410. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
