🇭🇰 living and cooking in hong kong ✏️ building community at @bighug.studios 🍪 baking at @bighug.cookies 📧 collabs/PR: DM/email
Followers
35.4K
Following
2.5K
Total Posts
Engagement Rate
4.99%
Avg Likes
1,714
Avg Comments
rachel au runs an Instagram creator account based in Hong Kong with 35.4K followers on Instagram. The account has published 232 posts, currently less than one post a week. Typical posts draw 1,714 likes and 55 comments, putting engagement at 4.99%.
The creator account Itsrachelau has posted 232 times on Instagram and drawn 35.4K followers.
Itsrachelau lands in the top 24% on engagement, 4.99% against the 10K–100K followers cohort.
Followers weigh in with a comment about every 31 likes, a healthy amount of conversation.
Lately Itsrachelau has been publishing less than one post per week.
At 94/100 on audience quality, Itsrachelau carries an estimated 5% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$500–$920
Based on 35.4K followers and a 4.99% engagement rate, a single sponsored post by Itsrachelau is worth an estimated $500–$920. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Itsrachelau | Cohort median |
|---|---|---|
| Engagement rate | 4.99% | 1.45% |
| Average likes | 1,714 | 339 |
| Average comments | 55 | 18 |
| Posts per week | 0.44 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Itsrachelau | Cohort median |
|---|---|---|
| Engagement rate | 4.99% | 0.96% |
| Average likes | 1,714 | 275 |
| Average comments | 55 | 6 |
| Posts per week | 0.44 | 0.76 |
Median values from 119 accounts in Hong Kong with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Apr 27, 2026
rachel au is a Instagram creator based in Hong Kong on Instagram, with 35.4K followers.
rachel au posts on Instagram as @itsrachelau.
rachel au has 35,415 followers on Instagram (35.4K) as of Apr 27, 2026.
rachel au's engagement rate is 4.99%, calculated from average likes and comments per post relative to followers.
Posts by rachel au average 1,714 likes and 55 comments.
rachel au posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of rachel au's followers are low-quality or inactive, giving an audience-quality score of 94/100.
rachel au is registered as a creator account on Instagram.
rachel au's profile places the account in Hong Kong. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
232
55
Posts / Week
0.44
Growth Score
99.8 / 100
ER Rank
Top 24%
Engagement
2.26%
A sponsored post from rachel au is estimated at $500 to $920. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
