@
Brand
Get the hair you want, with the hair you have. Founded by @alliwebb Exclusively at @sephora The Magic is in the Mess ❤️🩷
itsmessy.comAudience
Browse top profilesFollowers
13.7K
Following
3
Total Posts
Engagement & Performance
Engagement Rate
0.06%
Avg Likes
3
Avg Comments
What the numbers say about @itsmessy
@itsmessy is a Beauty account on Instagram with 13.7K followers and 185 published posts.
Compared with 1,753 other Beauty accounts with 10K–100K followers in the InstME index, @itsmessy's 0.06% engagement rate is in the bottom quarter (median: 0.85%).
Recent posting activity averages about 3 posts per week.
The account follows just 3 others against 13.7K followers — a ratio typical of established creators and brands.
@itsmessy vs similar accounts
| Metric | @itsmessy | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.85% |
| Average likes | 3 | 180 |
| Average comments | 5 | 15 |
| Posts per week | 3.11 | 0.45 |
Median values from 1,753 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 9, 2026
How @itsmessy's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @itsmessy: (3 avg likes + 5 avg comments) ÷ 13,685 followers × 100 ≈ 0.06%.
Frequently asked questions about @itsmessy
How many followers does @itsmessy have?
@itsmessy has 13,685 followers on Instagram (13.7K) as of Jul 9, 2026.
What is @itsmessy's engagement rate?
@itsmessy's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.85%) for Beauty accounts with 10K–100K followers in the InstME index.
How many likes does @itsmessy average per post?
Posts by @itsmessy average 3 likes and 5 comments.
How often does @itsmessy post on Instagram?
@itsmessy posts about 3 times per week on average.
Is @itsmessy a business or creator account?
@itsmessy is registered as a business account on Instagram and is verified.
