๐ OG Celebrity Dog ๐ฌ King of Pop Culture ๐ Big bro to Dory ๐ 2x Peopleโs Choice Winner & NYT Bestseller ๐Nashville, TN
Reaching 3.4M followers on Instagram, Doug the Pug is a verified Pets brand. The account has published 4,342 posts, currently less than one post a week. Typical posts draw 88,995 likes and 707 comments, putting engagement at 2.6%.
With 3.4M followers across 4,342 posts, Itsdougthepug is one of the Pets accounts tracked in the InstME index.
Itsdougthepug records a 2.6% engagement rate, in the top quarter (median: 0.53%) for the 147 Pets accounts with over 1M followers tracked in the InstME index.
The audience comments once per 126 likes on average, an audience that mostly engages through likes.
Itsdougthepug currently publishes less than one post per week.
Itsdougthepug keeps its following list short (1,279) relative to 3.4M followers, as established creators and brands tend to.
Estimated sponsored-post value
$31,000โ$58,000
Based on 3.4M followers and a 2.6% engagement rate, a single sponsored post by Itsdougthepug is worth an estimated $31,000โ$58,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women ยท mostly 18โ34
Typical for Pets creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Pets
| Metric | Itsdougthepug | Cohort median |
|---|---|---|
| Engagement rate | 2.6% | 0.53% |
| Average likes | 88,995 | 16,072 |
| Average comments | 707 | 261 |
| Posts per week | 0.09 | 1.9 |
Median values from 147 Pets accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 3, 2026
Doug the Pug is a verified pets brand on Instagram, with 3.4M followers.
Doug the Pug posts on Instagram as @itsdougthepug.
Doug the Pug has 3,446,455 followers on Instagram (3.4M) as of Sep 3, 2026.
Doug the Pug's engagement rate is 2.6%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.53%) for Pets accounts with over 1M followers in the InstME index.
Posts by Doug the Pug average 88,995 likes and 707 comments.
Doug the Pug posts less than once a week on average.
Doug the Pug is registered as a business account on Instagram and is verified.
Doug the Pug is categorized as a pets account in the InstME index, based on the profile's bio and Instagram category across 4,342 posts.
Yes. Doug the Pug carries the blue verified badge on Instagram.
Total Posts
4,342
Avg Comments
707
3.4M
Engagement
1.51%
A sponsored post from Doug the Pug is estimated at $31,000 to $58,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
