R&B DUO🎙️ @frankjrnc x @radiokeem Bookings - MGMT
Followers
43.3K
Following
5K
Total Posts
Engagement Rate
1.38%
Avg Likes
539
Avg Comments
Bluff City is a verified Music brand, with 43.3K followers on Instagram. The account has published 53 posts, currently less than one post a week. Typical posts draw 539 likes and 60 comments, putting engagement at 1.38%.
With 43.3K followers across 53 posts, Itsbluffcity is one of the Music accounts tracked in the InstME index.
Against 17,051 Music accounts with 10K–100K followers in the InstME index, Itsbluffcity's 1.38% engagement rate lands below the median of 2.47%.
The audience comments once per 9 likes on average, an unusually discussion-heavy audience.
In recent weeks Itsbluffcity has kept to less than one post per week.
Estimated sponsored-post value
$210–$390
Based on 43.3K followers and a 1.38% engagement rate, a single sponsored post by Itsbluffcity is worth an estimated $210–$390. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
| Metric | Itsbluffcity | Cohort median |
|---|---|---|
| Engagement rate | 1.38% | 2.47% |
| Average likes | 539 | 535 |
| Average comments | 60 | 35 |
| Posts per week | 0.67 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Bluff City is a verified music brand on Instagram, with 43.3K followers.
Bluff City posts on Instagram as @itsbluffcity.
Bluff City has 43,321 followers on Instagram (43.3K) as of Jul 12, 2026.
Bluff City's engagement rate is 1.38%, calculated from average likes and comments per post relative to followers. That is below the median of 2.47% for Music accounts with 10K–100K followers in the InstME index.
Posts by Bluff City average 539 likes and 60 comments.
Bluff City posts less than once a week on average.
Bluff City is registered as a business account on Instagram and is verified.
Bluff City is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 53 posts.
Yes. Bluff City carries the blue verified badge on Instagram.
53
60
Posts / Week
0.67
Growth Score
27.6 / 100
Follower Ratio
8.7×
Engagement
6.86%
A sponsored post from Bluff City is estimated at $210 to $390. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
